t r e a t s
Small Cakes, Big Flavor b y L i e s e l S c h m i d t
T here’s an old saying that life is short, and dessert should be eaten first. And while some may disagree with the particular wisdom of the adage, the sweet treats offered at Smallcakes Cupcakery prove the prudence of putting that principle into practice. Whether you’re hunting down a quick snack to give you a sugar rush or want to indulge in something truly decadent, you’ll find it freshly baked and ready to go—and you’ll have a hard time just picking one favorite. Founded in 2007 by cupcake master Jeff Martin, Smallcakes began as a single store in Overland Park, Kansas. Created with the concept of offering, as the company mission statement says, “creative flavors, quality in- gredients, and friendly service to provide the finest cupcake experience worthy of returning and recommending,” the company—and its founder—were put to the test on the national stage when Martin appeared on Food Net- work’s hit series Cupcake Wars for seasons one, two, and seven. Further attention came from a feature on The View , and Martin soon found that his little confectionary was in heavy demand all across the nation. Naturally, Martin did what all good
desire to make his creations something that would not only be widely appealing, but also safe for people with special dietary consider- ations. The result, of course, has been his massive success—and a widespread addiction to his diminutive delights. Boasting Smallcakes’s signature pink buttercream frosting, the Pink Vanilla and Pink Chocolate are great for lovers of the clas- sics, but the menu is really a reflection of Martin’s love of creativity. Other signature fla- vors include Lemon Drop, Chocoholic, Vanilla N Chocolate, “Famous” Red Velvet, and Wedding Cake, as well as a few that take fun and nestle it in a brown fluted wrapper. Filled with buttercream and topped with fudge frosting, the Chocolate Cream is an el- evated take on a classic snack cake. For lovers of the chocolate-peanut butter combo, Peanut Butter Cup is chocolate cake topped in peanut butter cream cheese frosting and a sprinkle of peanut butter cup crumbles. Then, of course, there’s Hot Fudge Sundae: chocolate cake with buttercream frosting, chopped nuts, hot fudge, and a cherry on top. Topping the charts as best sellers are Cookies and Cream, chocolate cake with cookie but-
Cupcake Assortment
Photo by Brittany Godbee
tercream and chocolate cookie crumbles, and Birthday Cake, a vanilla cake topped with buttercream and a col- orful rainbow of sprinkles. With every flavor of cupcake and ice cream they offer, Smallcakes can help can satisfy whatever craving you have, giving your tastebuds an adventure of the sweetest kind. Each day is a new chance to enjoy life to its fullest—so why not eat dessert first? Whatever your bliss, they have the perfect way to make each and every day just a little bit sweeter. As one can see the moment they arrive, Smallcakes believes in its slogan of “Maybe a Cupcake Will Help?” And who knows—maybe the world would be a better place if we all took a minute to sit and smell the cupcakes. And then eat them. Smallcakes Cupcakery and Creamery is located at 10343 East County Hwy 30A, Unit C112, Seacrest Beach, FL 32413. For more information, call (850) 213-4037 or visit www.smallcakescupcakery.com.
businessmen do: He capitalized on the popularity of his brand and franchised. Now, the Smallcakes name is proudly displayed at more than 200 locations in the US, as well as Dubai and Saudi Arabia. Even celebrities have had Smallcakes at their events and weddings, and USA TODAY named the company in their listing of Top Ten Cupcake Places to try in the country. Realizing that 30-A needed a touch of sweetness that only his high-quality cupcakes could bring, Martin opened a corporate location in Seacrest Beach. Since the shop opened its doors in 2017, its two bakers have been baking 12 flavors of cupcakes each day, using the best ingredients to achieve the very best product. “People love that we make all of our products fresh every day, and that’s something that really makes us stand out,” says Martin. “We have no freezers.” Except, of course, for the freezers that house the 18 flavors of ice cream that Smallcakes offers alongside their signature treats. From the festive taste of Birthday Cake to the nuttiness of Peanut Butter Cup, the flavors of their scoops are the perfect way to satisfy a craving for ice
With every flavor of cupcake and ice cream they offer, Smallcakes can help can
cream—not even the Chocolate and Vanilla are plain Jane. And while such decadent treats could seem off limits to the nut-free, gluten-free, and dairy-free crowd, Smallcakes offers varieties that are specially made for them. In fact, the company also offers cupcakes that meet those criteria. For Martin, it was a strategy of inclusion, a satisfy whatever craving you have, giving your tastebuds an adventure of the sweetest kind.
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