What NLR Provides for Me That My Last Brokerage Couldn’t
“With my previous franchise that I worked under, there were geographic limits on where I could market my services which significantly restricted my success. I was also limited by a lack of resources and office help. After leaving that company, I started my own firm and realized quickly the financial burdens and marketing headaches that come with being a small business owner. Now, with an office support team, a nationwide referral network, and the opportunity to market my services to anyone, anywhere, I’ve been able to close more deals and cover more ground than ever before. As CEO Jason Walter told me before I signed, ‘We want YOU to do what YOU do best and that’s selling land. We will take care of the rest.’”
Aaron Sutton I Kinston, NC I Joined in 2017
“If the name of your brokerage is tied to a single state or geographic area, it’s likely restricting the type or number of listings in more than one way. Some brokerages even limit the area within the state a particular agent or office is able to market their services, which further limits your reach. The brokerage brand can limit the number of people you are able to help, as it’s unlikely that a Texas landowner is going to hire an agent from Michigan Realty to sell their ranch. Thanks to our national branding and network, I can refer a client to another agent in a different state and know that they’ll be taken care of. It works on incoming referrals as well, as I would never have had
the opportunity to list The Prowling Grounds Ranch had it not been for our brokerage’s nationwide referral network. Another consideration with branding is the perception of a customer or client. For example, a seller may consider a broker with Kansas Realty to be an expert on Kansas real estate, but that may be the reach of that brokerage is limited to just the local market. That brokerage may even market on a national level, but because of public perception that listing could go elsewhere without Kansas Realty ever receiving a phone call. I personally witnessed a situation where I landed an auction for 41 parcels of farmland in which the seller became obsessed with the national marketing reach I would bring to the table. I was competing against multiple
brokerages for this listing and I’m certain that having the word ‘National’ in the company name greatly assisted in winning the business.”
Jeremy Oehlert I Pittsburg, KS I Joined in 2016
NationalLand .com
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