NationalLand .com
JOIN THE BROKERAGE BUILT FOR AGENTS
®
Dear Future Land Professional,
At National Land Realty, we’re passionate about the outdoors and helping people achieve their landownership dreams. Our mission is to make things grow–supporting clients and empowering agents and brokers with the tools they need to succeed. We offer in-house marketing support, current GIS data, and innovative technology like our Land Tour 360® property tours. Our extensive land sales database helps agents provide accurate pricing and valuable client insights. By partnering with industry leaders like Acres and Land Broker MLS, we bring together advanced technology, expertise, and resources to give your listings a distinct advantage in the marketplace. We provide a three-tiered commission plan, including 60/40, 70/30, and our premier 80/20 split with a 100% cap out! We believe your compensation should grow with your career, and our commission structure is designed to do just that. If you’re dedicated to helping others and love the outdoors, we’d love to talk about how National Land Realty can support your personal and professional growth. Together, we can build a network of real estate experts who make a difference one client at a time.
Sincerely,
Logan Eaton Executive VP of Sales, National Land Realty
STATISTICS
SINCE 2008
TRANSACTIONS 14,807
ACRES SOLD 1,732,244 ±
SALES VOLUME $ 8.36B
National Land Realty is your “one stop land shop” for everything related to the land business. We have: • Accredited Land Consultants • Certified Commercial Investment Members • Registered Foresters • Certified International Property Specialists • Wildlife Biologists Through our knowledge and experience matched with a variety of proven methods and innovative tools, we assist buyers and sellers in making deals on the most desirable asset on the planet—Land!
2025
SALES VOLUME $ 1.34B ACRES SOLD 198,474 ± TRANSACTIONS 1,995
NationalLand .com
SUPPORT CREW
Susan Floyd Chief Operating Officer
Tyler Van Meeteren Chief Technology Officer
Kelly Balderrama Chief Marketing Officer
Jody Hassemer Chief Financial Officer
Doug Adams Chief Executive Officer
Logan Eaton Executive VP of Sales
Carrie Biney Information Director
Malinda Llewellyn Director of Operations
Peter Mazeine Director of Commercial RE
Karie Hargis Accounting Manager
Moriah Menz Jr. Staff Accountant
Aimee Bowes Commercial Operations Manager
Jeff Phelps Technology Project Coordinator
Doug Cone Sr. Software Developer
Mario Rodriguez Software Developer
Colden Hillyer GIS Analyst
Meghan Horine Direct Communications Coordinator
Jeramy Stephens Director of Licensing & Compliance
Lauren Richards Director of Career Development
Savannah McGuire 1031 Exchange Specialist
Bryce Berglund Content Marketing Manager
Joseph Diano CRM Manager
Liv Winstead Digital Marketing Manager
Will Schwark Art Director
Caroline Usry Communications Specialist
This page intentionally left blank for a video
What is available to you as a Land Professional with National Land Realty?
MARKETING • Landowner Targeted Direct Mail Campaigns • Syndication of Your Listings to Land.com, LandWatch.com, LandandFarm.com, My State MLS Network, Realtor, Zillow, Trulia and many more! • No-Limits Brand - Farm, Recreational, Timber Development, Ranch, Commercial, Residential, Acreage, Waterfront
• Regionally Targeted Email Marketing Campaigns • Landowner Targeted Google Ad Campaigns • Commercial Listings on LoopNet and CREXi • Class-Leading Website Optimized for Search Engines and User Experience
• National Land Realty is regularly featured in television, radio, print publications, and digital publications such as The Wall Street Journal, The Land Report, Bloomberg, and more! • Local, Regional, and National Media Public Relations Support • Online Closing Gift and Apparel Shop TOOLS • Land Tour 360® - Proprietary Aerial Property Touring Technology
• Industry-Leading Mapping Tools • Nationwide Landowner Database
• Interactive Sales Database and Price Opinion Tool • CRM Software Optimized for Land Brokerage • Landowner Traffic Reports Automated for Specific Time Intervals • Proprietary Back end Management System
IN-HOUSE TEAMS • Marketing Team • Finance Team • Geographic Information Systems Team • Data Services Team
PROGRAMS • On-boarding and Continuing Education Program • Recruiting and Hiring Assistance for Brokers • Professional Sales Coaching and Training • Land Financing Program • Land 1031 Exchange Program • Team Networking Events • Annual Company-Wide Conference • Corporate Discount Partners • Self-Development and Wellness Programs • LandGate Partnership • Auction Division and Support
• Direct Mail Team • Technology Team • Customer Service Team • Operations Team • Corporate Leadership Team • Creative/Design Team
CUSTOMIZABLE LISTING PRESENTATION VIDEO
This space intentionally left blank for a video
TAP INTO OUR COMMERCIAL DIVISION
This space intentionally left blank for a video
THE IMPORTANCE OF DIGITAL PRESENCE
Our dedicated marketing team works hard to make sure your property is seen
NationalLand . com receives hundreds of thousands of unique visitors a month using the top outlets throughout the country.
92% of buyers
begin their search for real estate online
We can develop marketing campaigns designed and executed on your behalf. Communications are sent to our national database of potential buyers and landowners with your property features to keep them informed and engaged.
We engage with national and local audiences through social media networks such as:
The National Land Blog has been ranked as one of the top land blogs in the industry. The National Land Realty Blog is a trusted source of information that brings thousands of users to our site monthly .
The National Land Podcast is one of the most popular land podcasts in the country!
NationalLand .com
STATISTICS WEBSITE
2,433,300+
UNIQUE LISTING VIEWS 2.29 MILLION
TOTAL PAGE VIEWS
65.8% of users are on mobile devices 16.1M+ organic search impressions 113,203+ sessions per month on average 71,480+ new users per month 200,000+ page views per month
NationalLand .com
National Land Realty listings benefit from an extensive syndication network that automatically distributes properties across a wide range of real estate platforms and listing aggregates, at no cost to National Land Realty agents and brokers. This broad distribution increases the reach and exposure of every listing, making it easier and faster than ever for potential buyers to find and view the perfect property. Through our network of listing partners, your property gains visibility far beyond any single regional marketplace. Rather than being limited to a local audience, National Land Realty markets your property nationally across hundreds of real estate websites, ensuring maximum exposure to qualified buyers wherever they may be. We combine our in-house GIS technology and the latest land sales data so our Land Professionals can identify specific properties for their clients, whether currently listed or off the market. Once a listing is acquired, Land Professionals can showcase it using Land Tour 360®, National Land Realty’s proprietary 3D property touring technology, featuring aerial drone photography that brings every acre to life. National Land Realty is Integrated with Listing Syndications Nationwide!
OUR LISTINGS FEED TO THESE AGGREGATES AND MORE!
NationalLand .com
National Land Realty is regularly featured in television, radio, print publications, and digital publications for the following media outlets:
and more!
NationalLand .com
This space intentionally left blank for a video
LandTour360 .com
Interactive, virtual touring has become the most popular way to experience a location from the comfort of your own home or office. Now, National Land Realty is bringing this revolutionary experience to the land industry. Land Tour 360® is our latest technology that allows you to view properties without ever having to step foot on them! Transport yourself to a property by moving around the 360° image and viewing points of interest that include pictures, videos and key information. See the property from every angle and zoom in to see buildings, ponds, trails, wildlife and more!
Listings with Land Tour 360® have a contract five days sooner than those without
97% of our agents think Land Tour 360® gives them a competitive advantage
Listings with Land Tour 360® have double the flyer downloads than those without
NationalLand .com/LandTour360
TESTIMONIALS
“I had a cattle farm in Laurens County, SC listed a few years ago, and I had a buyer come from California to see it. He said that he spent hours studying the Land Tour 360 and ultimately knew the farm was what he wanted. He justified the time and expense of a cross-country trip because of the Land Tour 360.” - Edward Weathers SC/GA “Almost all of my listing presentations to a potential seller include discussion and presentation of Land Tour 360’s. Once sellers see what is included: approximate property boundaries, pictures, text and/or video; that a buyer can zoom in/out and turn the image 360 degrees to see not only the subject property, but what is around it, the seller is sold,” - Terri Jensen, ALC MN
“In the past, I’ve been successful in getting a Land Tour 360 done before the listing was signed when a seller was on the fence. It certainly impresses them, and is completely different than
anything our competition has,” - Tommy Stroud, ALC GA/FL
This space intentionally left blank for a video
BUILD A CAREER
National Land Realty is actively searching for the BEST Land Professionals across the nations to join our exclusive team!
9 Jump-Start Program We make the ramp up process for agents and brokers transitioning to National Land Realty as easy as possible. Through the NLR Jump-Start Program, each of our new team members receive extensive training to ensure they hit the ground running. 9 On-Going Support NLR invests a substantial amount of time and money into the support and growth of our agents. Our full-time support staff and brokers provide on- going assistance and guidance to help both new & experienced agents achieve their goals. 9 NationalLand.com NationalLand.com is one of the most powerful and intuitive websites in the land industry. NLR’s technology team works hard at continually improving our website, making it the go-to place to find land for sale, land professionals & land related news. 9 Listing & Client Management Software NLR’s proprietary Listing & Client Management Software was specifically created to organize and simplify the job of a Land Professional. Agents can efficiently manage their listings, documentation, maps, marketing materials, and much more from one location. Our CRM system has the tools and ability to streamline the day-to-day responsibilities for our team while simultaneously increasing their communicative efficiency, all to help them close more deals. 9 GIS Mapping Technology NLR’s team of GIS specialists provide our agents with one environment to access comprehensive information about individual land parcels as well as landowner data. NLR’s mapping proficiencies are state-of-the-art and far exceed anything else in the land brokerage industry. 9 Marketing NLR’s marketing team is committed to getting the most eyes on our agents’ listings and the most leads into their hands. We take a research-based approach to our marketing, which allows us to stay in front of market trends and maneuver our strategies through various channels at local, regional and national levels.
NationalLand .com
New Agent Guide & Transition Plan
Whether you are brand new to real estate or making the switch to National Land, we want to make your transition as seamless as possible. The following items are included and available to you on day 1 of hanging your license with us:
INNOVATIVE LAND PROFESSIONALS
®
®
855.384.LAND | info@NationalLand.com NationalLand .com
NationalLand .com
Customizable Signage
100 Complimentary Business Cards
Stationery Kit Including: Envelopes; Letterhead; Thank You cards; Presentation folders
Custom Email Signature & Logo
Customizable Postcards
Customizable Social Media Templates
Onboarding Sessions With the Director of Operations and Informations Director
Access to our 90 Day Success Program
Accounts Created for Land.com, Zillow, Land Broker Co-Op
Account Created for FUB, our CRM System
Subscription to Acres Enterprise Account
My
The easiest way to find, save, and personalize your search for the perfect piece of land. Our own interactive 3D touring technology lets you experience properties like never before, from anywhere.
The country’s largest FREE database of land sales, soil composition, and parcel information. Developed over 15 years as the most comprehensive business platform in the land brokerage industry.
BASE RC Agent Resource Center
NationalLand .com
Different Backgrounds. Different Paths. One Place to Build a Career. There’s no one “right” path to a career in land. Whether you’re coming from a land-focused industry, a development background, residential real estate, or something entirely different, National Land Realty was built to give you a place to grow. But don’t just take our word for it. Hear from some of our National Land agents who took different paths to get here and how their experience has shaped their careers with us.
If your background is in…
Forestry... The same relationship-building skills that helped me grow my forestry consulting business—securing clients, marketing timber sales, and earning repeat business through trust and referrals—have translated seamlessly into real estate. Many of my forest management clients will eventually need real estate services, and my association with National Land Realty has allowed me to better serve them throughout the entire lifecycle of land ownership. I chose to become a Broker with National Land Realty because of their industry- leading support, advanced technology, and strong national presence. Their team provides access to experts across all areas of land real estate, giving me valuable resources to better serve my clients. The Customer Relationship Management tools help me stay connected with buyers, sellers, and long-term prospects, while their ongoing education and referral network continue to create new opportunities for growth.
Billy Rye, Managing Broker in Northwest Alabama
Development... I have a sales background in the building and construction industry, and this professional experience has tethered me to developers, home builders, and large land buyers. NLR has several tools that make it easy to identify and connect with landowners that I can introduce to my existing network. Tools like Commercial TAP make it easy to map and select high-value land targets, and our continued investment in data gathering allows me to focus my efforts around existing developments. Marketing tools like Storymaps and our partnerships with platforms like Crexi and Costar help both sell and identify commercially focused properties. Also having elevated access to mapping and GIS programs like Acres make it easier to analyze and sell land, no matter the intended use.
Lee Kegley, Managing Broker in Richmond, VA
Residential... Since switching to National Land Realty from a locally owned brokerage that was heavy in residential listings, the quality of my clients and listings has gone up drastically. Not only have I represented sellers in more land transactions in the last year and half, but my buyer quality has improved and they are more serious and looking for more substantial properties. National Land Realty has not only the tools to take me to the next level but also the support. From marketing and GIS to the auction, commercial, and agricultural departments there is something for every situation. National Land provides everything I need to be prepared and professional when working with my clients.
Shannon Schlachter, Managing Broker in Holyoke, Colorado
Bring your background. Bring your experience. Bring your ambition. We’ll help you build the next chapter.
Every brokerage promises to be different. Rather than adding to the noise, we asked agents who joined National Land Realty from other leading land brokerages to share what actually influenced their decision. These anonymous case studies highlight the challenges they faced, what they were looking for, and why they ultimately chose to make the switch.
1 2 3 4
Where Better Earnings Meet Better Support.
CASE STUDY
“I made the switch to National Land Realty because they offered greater earning potential through a better commission split, while still providing the support of a local broker’s office that understands the regional market and is there to support both me and my clients. It’s been a great fit for the way I do business.”
More Resources. Less Stress. “I wanted to make a move to a brokerage that offers expanded marketing resources, cutting-edge technology, and a team committed to helping me better serve my clients and showcase their properties.” Technology, Support, and a Name that Opens Doors. “I chose National Land Realty based on three key factors: their state-of-the-art technology, strong support infrastructure, and the status as the nation’s top land brokerage. This combination gave me confidence that I have both the tools and reputation backing needed to succeed in the land sales market.”
CASE STUDY
CASE STUDY
The Brand and Tools to Grow Beyond Your Niche.
“The decision to choose National Land Realty was an easy one. I explored every available option and NLR vastly exceeded the competition in two significant ways. First, the level of support is unmatched. From technical support to marketing to GIS mapping, the quality and timeliness are exceptional. Secondly, NLR significantly enhanced the tools available to me. In the past, I was siloed into a fairly specific niche of farm and recreational land. NLR’s commercial and auction division enables me to compete for listings that were unattainable with other brokerages while still offering me all of the necessary resources to compete in the farm and recreational space as well.”
CASE STUDY
What our agents and brokers are saying about their experience with NLR
Austin Hill – GA “Our team takes the load off agents by providing nearly 24/7 support to any questions, all marketing and advertisements at no additional cost, equipping agents through free trainings, and building a company-wide culture of teamwork that ensures each agent can achieve their own goals.” Cory Bowes – NC, SC “National Land Realty is more than just a brokerage firm; it’s also a technology company. We have a robust information technology and operations team that builds proprietary software, giving us an edge as land brokers.” Lee Kegley – VA “After a quick 3 years with the Company, my experience with NLR has embodied the greater reason I came here in the first place. We are a family of folks who share common purposes – our passion for land, a passion to connect people, and a passion to win. NLR gives me everything I need and more in order to win, to elevate the others around me, and to do what I love – all at the same time.” Cailein Campbell – NC, SC “As cliché as it sounds, I enjoy helping people. National Land Realty has provided me with a support system that makes helping buyers and sellers so much easier. Time is the greatest equalizer and also the most valuable commodity. The proprietary systems National Land Realty has developed and implemented have allowed me, as an agent, to have more time selling rather than managing a business. As a broker in charge, these same systems have made management seamless.” Jeramy Stephens, ALC – AR, LA, MO, MS, OK, TN “Regardless of your current situation or ambitions, you owe it to yourself to check out National Land Realty. You will have the opportunity to make more money, have more time for your family, and will have better tools for your business and a team to back you up.”
Matt Carr – TN “Since joining National Land Realty, I feel like I’ve had more freedom and opportunities to serve not only my clients but my family and my community as well. I’m making more money than I was before and feel a sense of pride and ownership in the work I do. Making the transition to National Land Realty has been life-changing.” Clint Flowers, ALC – AL, FL, MS “Regardless of what your motivations are as a land broker, if you want to make more money and have more free time, all without having any long-term commitments or fees, there is no better option than National Land Realty.” Forrest During – AL, GA, MS “Changing careers wasn’t easy for me, and it wasn’t without its share of anxiety and uncertainty. If you’re considering changing or starting a career in the land business, my advice to you is to choose your brokerage carefully. Make sure that your brokerage offers training, education, mentorship, and marketing support so that you have every tool you need to succeed. If you have these things and you approach the business with a good work ethic, you’re honest, and you have a positive attitude, you will find success.” Shannon Schlachter - CO, NE “National Land Realty has not only the tools to take me to the next level but also the support. From marketing and GIS to the auction, commercial, and agricultural departments there is something for every situation. National Land provides everything I need to be prepared and professional when working with my clients.”
NationalLand .com
WHO ARE WE?
We are the fastest growing and most innovative land brokerage company in the nation.
We know
OUR VISION At National Land Realty, we ARE the land brokerage industry. OUR MISSION At National Land Realty, we exist to make things grow. OUR VALUES We find opportunity in every challenge.
We treat people right.
We are coachable.
We love what we do.
We get better every day.
NationalLand .com
Ready to join the fastest growing land brokerage in America? We’re always looking for the best Land Professionals in the business.
Schedule a call today 855-384-LAND or email our recruiter Lrichards@ NationalLand .com
NationalLand .com
Page i Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19Made with FlippingBook - Share PDF online