JOIN THE FASTEST GROWING BROKERAGE IN AMERICA
NationalLand .com
“We've been leading a tectonic shift in how people buy and sell land for over a decade. Thanks to more advanced technology, more local brokers, and more land National Land Realty is the easiest way to find your perfect piece of land, and be absolutely sure of it.” real estate experience,
Letter From Ronnie/NLR’s History...................3|4 Your Support Crew/Intro to NLR.....................5|6 Breakdown of Tools and Support..................7|8 Making Sure Your Listings Get Seen.............9-12 Land Tour 360®......................................................13|14 New Agent Guide & Transition Plan.............15|16 What NLR Can Do For Your Business............17|18 Company Values..................................................19 Agent Testimonials.............................................20 Get in touch...........................................................21
®
Dear Future Land Professional,
At National Land Realty, we’re passionate about the outdoors and helping people achieve their landownership dreams. Our mission is to make things grow—supporting clients and empowering agents and brokers with the tools they need to succeed. We offer in-house marketing support, current GIS data, and innovative technology like our Land Tour 360 property tours. Our extensive land sales database helps agents provide accurate pricing and valuable client insights. If you’re dedicated to helping others and love the outdoors, we’d love to talk about how National Land Realty can support your personal and professional growth. Together, we can build a network of real estate experts who make a difference one client at a time.
Sincerely,
Ronnie Richardson CEO, National Land Realty
STATISTICS
SINCE 2008
TRANSACTIONS 12,812
ACRES SOLD 1,533,770 ±
SALES VOLUME $ 7.02B
...AND GROWING! 43 STATES, 103 OFFICES, 436 AGENTS
2024
National Land Realty is your “one stop land shop” for everything related to the land business. We have: • Accredited Land Consultants • Certified Commercial Investment Members • Registered Foresters • Certified International Property Specialists • Wildlife Biologists Through our knowledge and experience matched with a variety of proven methods and innovative tools, we assist buyers and sellers in making deals on the most desirable asset on the planet—Land!
SALES VOLUME $ 1.02B ACRES SOLD 206,729 ± TRANSACTIONS 1,879
NationalLand .com
SUPPORT CREW
®
Ronnie Richardson Chief Executive Officer
Susan Floyd Chief Operating Officer
Tyler Van Meeteren Chief Technology Officer
Mac Christian Chief Marketing Officer
Dusty Bishop Chief Financial Officer
Carrie Biney Information Director
Malinda Llewellyn Director of Operations
Cory Bowes Director of Commercial RE
Kelly Balderrama Director of Marketing
Logan Eaton Executive VP of Sales
Olivia Sanders 1031 Exchange Facilitator
Karie Hargis Accounting Manager
Moriah Menz Jr. Staff Accountant
Jeff Phelps Technology Project Coordinator
Ryder Ross Sr. Software Developer
Lauren Richards Recruiting & Training Coordinator
Mario Rodriguez Software Developer
Colden Hillyer GIS Analyst
Meghan Horine Direct Communications Coordinator
Amy Jo Rieck Licensing & Compliance Coordinator
Bryce Berglund Content Marketing Specialist
Will Schwark Graphic Designer
Joseph Diano Relationship Management Associate
Liv Winstead Digital Marketing Specialist
What is available to you as a Land Professional with National Land Realty?
MARKETING • Landowner Targeted Direct Mail Campaigns • Syndication of Your Listings to Land.com, LandWatch.com, LandandFarm.com, My State MLS Network, Realtor, Zillow, Trulia and many more! • No-Limits Brand - Farm, Recreational, Timber Development, Ranch, Commercial, Residential, Acreage, Waterfront
• Regionally Targeted Email Marketing Campaigns • Landowner Targeted Google Ad Campaigns • Commercial Listings on LoopNet and CREXi • Class-Leading Website Optimized for Search Engines and User Experience
• National Land Realty is regularly featured in television, radio, print publications, and digital publications such as The Wall Street Journal, The Land Report, Bloomberg, and more! • Local, Regional, and National Media Public Relations Support • Online Closing Gift and Apparel Shop TOOLS • Land Tour 360® - Proprietary Aerial Property Touring Technology
• Industry-Leading Mapping Tools • Nationwide Landowner Database
• Interactive Sales Database and Price Opinion Tool • CRM Software Optimized for Land Brokerage • Landowner Traffic Reports Automated for Specific Time Intervals • Proprietary Back end Management System
IN-HOUSE TEAMS • Marketing Team • Finance Team • Geographic Information Systems Team • Data Services Team
PROGRAMS • On-boarding and Continuing Education Program • Recruiting and Hiring Assistance for Brokers • Professional Sales Coaching and Training • Land Financing Program • Land 1031 Exchange Program • Team Networking Events • Annual Company-Wide Conference • Corporate Discount Partners • Self-Development and Wellness Programs • LandGate Partnership • Auction Division and Support
• Direct Mail Team • Technology Team • Customer Service Team • Operations Team • Corporate Leadership Team • Creative/Design Team
CUSTOMIZABLE LISTING PRESENTATION VIDEO
TAP INTO OUR COMMERCIAL DIVISION
THE IMPORTANCE OF DIGITAL PRESENCE
Our dedicated marketing team works hard to make sure your property is seen
NationalLand . com receives hundreds of thousands of unique visitors a month using the top outlets throughout the country.
92% of buyers
begin their search for real estate online
We can develop marketing campaigns designed and executed on your behalf. Communications are sent to our national database of potential buyers and landowners with your property features to keep them informed and engaged.
We engage with national and local audiences through social media networks such as:
The National Land Blog has been ranked as one of the top land blogs in the industry. The National Land Realty Blog is a trusted source of information that brings thousands of users to our site monthly .
The National Land Podcast is one of the most popular land podcasts in the country!
NationalLand .com
STATISTICS WEBSITE
2,365,500+
UNIQUE LISTING VIEWS 2,145,915
TOTAL PAGE VIEWS
69% of users are on mobile devices 16M+ organic search impressions 105,326+ sessions per month on average
70,674+ new users per month 197,125+ page views per month
NationalLand .com
In addition to being automatically syndicated across various other real estate listing aggregates, all National Land Realty listings will now be available on My State MLS, at no cost to National Land Realty agents and brokers. This integration increases the reach and exposure of National Land Realty listings, making it easier and faster than ever for potential buyers to find and view the perfect property. My State MLS, renowned for its innovative approach to listing syndication, is the latest cutting-edge advantage in the tool belts of National Land Realty’s Land Professionals. Multiple Listing Services (MLS) provide regional lists of available properties across the United States. My State MLS has overcome the limitations of a regional MLS by creating a national MLS registry. Your property visibility will no longer be limited to your local MLS as we market it on a national level to hundreds of real estate websites. We’re excited to announce that National Land Realty is now integrated with My State MLS nationwide!
OUR LISTINGS FEED TO THESE AGGREGATES
NationalLand .com
National Land Realty is regularly featured in television, radio, print publications, and digital publications for the following media outlets:
and more!
NationalLand .com
LandTour360 .com
Listings with Land Tour 360® have a contract five days sooner than those without
Interactive touring has become the most popular way to experience a location from the comfort of your own home or office. Now, National Land Realty is bringing this revolutionary experience to the land industry. Land Tour 360® is our latest technology that allows you to view properties without ever having to step foot on them! Transport yourself to a property by moving around the 360° image and viewing points of interest that include pictures, videos and key information. See the property from every angle and zoom in to see buildings, ponds, trails, wildlife and more!
97% of our agents think Land Tour 360® gives them a competitive advantage
Listings with Land Tour 360® have double the flyer downloads than those without
NationalLand .com/LandTour360
TESTIMONIALS
“I had a cattle farm in Laurens County, SC listed a few years ago, and I had a buyer come from California to see it. He said that he spent hours studying the Land Tour 360 and ultimately knew the farm was what he wanted. He justified the time and expense of a cross-country trip because of the Land Tour 360.” - Edward Weathers SC/GA “Almost all of my listing presentations to a potential seller include discussion and presentation of Land Tour 360’s. Once sellers see what is included: approximate property boundaries, pictures, text and/or video; that a buyer can zoom in/out and turn the image 360 degrees to see not only the subject property, but what is around it, the seller is sold,” - Terri Jensen, ALC MN
“In the past, I’ve been successful in getting a Land Tour 360 done before the listing was signed when a seller was on the fence. It certainly impresses them, and is completely different than
anything our competition has,” - Tommy Stroud, ALC GA/FL
BUILD A CAREER
National Land Realty is actively searching for the BEST Land Professionals across the nations to join our exclusive team!
9 Jump-Start Program We make the ramp up process for agents and brokers transitioning to National Land Realty as easy as possible. Through the NLR Jump-Start Program, each of our new team members receive extensive training to ensure they hit the ground running. 9 On-Going Support NLR invests a substantial amount of time and money into the support and growth of our agents. Our full-time support staff and brokers provide on- going assistance and guidance to help both new & experienced agents achieve their goals. 9 NationalLand.com NationalLand.com is one of the most powerful and intuitive websites in the land industry. NLR’s technology team works hard at continually improving our website, making it the go-to place to find land for sale, land professionals & land related news. 9 Listing & Client Management Software NLR’s proprietary Listing & Client Management Software was specifically created to organize and simplify the job of a Land Professional. Agents can efficiently manage their listings, documentation, maps, marketing materials, and much more from one location. Our CRM system has the tools and ability to streamline the day-to-day responsibilities for our team while simultaneously increasing their communicative efficiency, all to help them close more deals. 9 GIS Mapping Technology NLR’s team of GIS specialists provide our agents with one environment to access comprehensive information about individual land parcels as well as landowner data. NLR’s mapping proficiencies are state-of-the-art and far exceed anything else in the land brokerage industry. 9 Marketing NLR’s marketing team is committed to getting the most eyes on our agents’ listings and the most leads into their hands. We take a research-based approach to our marketing, which allows us to stay in front of market trends and maneuver our strategies through various channels at local, regional and national levels.
NationalLand .com
New Agent Guide & Transition Plan
Whether you are brand new to real estate or making the switch to National Land, we want to make your transition as seamless as possible. The following items are included and available to you on day 1 of hanging your license with us:
INNOVATIVE LAND PROFESSIONALS
®
®
855.384.LAND | info@NationalLand.com NationalLand .com
NationalLand .com
100 Complimentary Business Cards
Stationery Kit Including: Envelopes; Letterhead; Thank You cards; Presentation folders
Custom Email Signature & Logo
Customizable Signage
Customizable Postcards
Customizable Social Media Templates
Onboarding Sessions With the Director of Operations and Informations Director
Access to our 90 Day Success Program
Accounts Created for Land.com, Zillow, and FUB
My
The easiest way to find, save, and personalize your search for the perfect piece of land.
The country’s largest FREE database of land sales, soil composition, and parcel information.
BASE
RC Agent Resource Center
Our own interactive 3D touring technology lets you experience properties like never before, from anywhere.
Developed over 15 years as the most comprehensive business platform in the land brokerage industry.
NationalLand .com
NationalLand .com
NationalLand .com
WHO ARE WE?
We are the fastest growing and most innovative land brokerage company in the nation.
We know
OUR VISION At National Land Realty, we ARE the land brokerage industry. OUR MISSION At National Land Realty, we exist to make things grow. OUR VALUES We find opportunity in every challenge.
We treat people right.
We are coachable.
We love what we do.
We get better every day.
NationalLand .com
What our agents and brokers are saying about their experience with NLR.
Austin Hill - GA “Our team takes the load off agents by providing nearly 24/7 support to any questions, all marketing and advertisements at no additional cost, equipping agents through free trainings, and building a company-wide culture of teamwork that ensure each agent can achieve their own goals.” Cory Bowes - NC, SC “National Land Realty is more than just a brokerage firm; it’s also a technology company. We have a robust information technology and operations team that builds proprietary software, giving us an edge as land brokers.” Dustin Weems - TX “I have told other agents and brokers that I’ve talked to about NLR that the single most important thing that joining NLR has done for me is this: I know I’ll never walk into another listing appointment and ever be outclassed by the competition. The confidence that these resources and support have given me is priceless for my real estate career.” Lee Kegley - VA “After a quick 3 years with the Company, my experience with NLR has embodied the greater reason I came here in the first place. We are a family of folks who share common purposes - our passion for land, a passion to connect people, and a passion to win. NLR gives me everything I need and more in order to win, to elevate the others around me, and to do what I love - all at the same time,” Cailein Campbell - NC, SC “As cliché as it sounds, I enjoy helping people. National Land Realty has provided me with a support system that makes helping buyers and sellers so much easier. Time is the greatest equalizer and also the most valuable commodity. The proprietary systems National Land Realty has developed and implemented have allowed me, as an agent, to have more time selling rather than managing a business. As a broker in charge, these same systems have made management seamless.”
Brandon Jennings - MO, KS, IA “I came to NLR because of the technology and tools that are available to the agents. When I am sitting at the landowners table Land Tour 360 and Land 1031 give me an ace up my sleeve that the competition does not have.” Jeramy Stephens, ALC - AR, LA, MO, MS, OK, TN “Regardless of your current situation or ambitions, you owe it to yourself to check out National Land Realty. You will have the opportunity to make more money, have more time for your family, and will have better tools for your business and a team to back you up,” Matt Carr - TN “Since joining National Land Realty, I feel like I’ve had more freedom and opportunities to serve not only my clients but my family and my community as well. I’m making more money than I was before and feel a sense of pride and ownership in the work I do. Making the transition to National Land Realty has been life-changing.” Clint Flowers, ALC - AL, FL, MS “Regardless of what your motivations are as a land broker, if you want to make more money and have more free time, all without having any long-term commitments or fees, there is no better option than National Land Realty.” Forrest During - AL, GA, MS “Changing careers wasn’t easy for me, and it wasn’t without its share of anxiety and uncertainty. If you’re considering changing or starting a career in the land business, my advice to you is to choose your brokerage carefully. Make sure that your brokerage offers training, education, mentorship, and marketing support so that you have every tool you need to succeed. If you have these things and you approach the business with a good work ethic, you’re honest, and you have a positive attitude, you will find success.”
NationalLand .com
Ready to join the fastest growing land brokerage in America? We’re always looking for the best Land Professionals in the business.
Schedule a call today 855-384-LAND or email our recruiter Lrichards@ NationalLand .com
NationalLand .com
Page i Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21Made with FlippingBook - Share PDF online