Doordrop media Helping you connect with consumers at home
Your specialists in doordrop media
Doordrops reach more consumers than almost any other broadcast media, that’s why over 80% of the top UK advertisers use doordrops.* As the leading specialist in doordrop media we can help you harness this powerful, cost-effective medium by ensuring your message gets into the right hands at exactly the right time. Whether it’s used as part of a national multi-media campaign, targeted regional promotion or as standalone local leaflet advertising, we’ll help you make the most of your marketing budget, maximising response and increasing your ROI.
*Direct Marketing Association (DMA)
To find out more call 01628 816872 or email firstname.lastname@example.org
Home in on the right audience Targeted, cost-effective, impactful – no other medium takes your message directly into the hands of your audience like doordrops. And nobody knows how to make the medium work harder than the Doordrop Media specialists at Whistl.
DELIVERING A RANGE OF BENEFITS
Deepens brand engagement Build stronger
Highly targeted Pinpoint prospects through bespoke catchments built on behaviour and spending habits for optimum response
Cost-effective Achieve mass reach at low cost with high-impact, targeted campaigns that get seen by the right audiences
relationships with existing customers to encourage brand loyalty
National reach Access 27 million households to get your message to as many potential customers as possible
Integrated Integrate doordrops as part of a multi-media marketing campaign to boost your ROI
Drives online Drive relevant traffic online to trigger action and increase response rates
Home mindset Increase dwell time by
Fuels acquisition Win new customers and increase brand awareness with targeted promotions, offers and valued information
Creative freedom Achieve impact on the doormat with stand-out creative that is tangible and captivates your audience
engaging with consumers in the privacy and comfort of their own home to maximise response
Take your brand into the heart of the home
Our experienced Account teams are here to help you get the best ROI with the right distribution channel targeted precisely for optimum effect.
We are experts in enabling brands to connect with consumers in their homes
We apply insight and data analytics to target households that fit specific geo-demographic profiles
Our full service spans the campaign lifecycle, from briefing to delivery and evaluation insights
We deliver flexibility and innovation – optimising campaigns via Royal Mail, Whistl Home Network and Newshare
DOORDROP MARKETING WITH CLEVER TARGETING
Intelligent targeting techniques built around behavioural insight, known spending habits and customer intelligence all ensure only the most valuable and relevant households are selected. Not only will you be driving more consumers in-store and online, you’ll eliminate wastage (cost), improve your ROI and maximise the overall effectiveness of your campaign.
Doordrop marketing is probably the most precise medium there is. You can tailor who your message goes to with extreme accuracy on a national or local basis. Here at Whistl we have developed a number of ways to ensure you reach the right consumers. By combining multiple geo-demographic data sources we’re able to develop in-depth consumer profiles so that you reach a receptive audience every time.
See sensational results with in-home sampling
50% of UK adults say they are more likely to buy a product if they receive a sample of it first.*
The simple fact is people are more likely to try samples in the privacy and comfort of their own home. Target the right audience and you’ll see response rates soar. Here at Whistl our team is well equipped to get your samples into the right hands, with innovative targeting and distribution methodologies designed to achieve outstanding conversion rates and ROI with minimum wastage.
* Target Group Index (TGI) 2015
“We undertake several doordrop campaigns with Whistl each year for our brands H Samuel and Ernest Jones and have found Whistl to offer a high standard of customer care and service in addition to strong targeting and analysis. From our earliest trials with Whistl the impact on our sales was evident.”
“Being new to doordrops, I have been really impressed with Whistl in planning Macmillan Cancer Support’s doordrop programme with their friendly and approachable account management and knowledge of the doordrop market. The input Whistl provide has improved our overall response rate by making sure we are targeting the right people at the right time, maximising our overall income and ROI. Furthermore, planning and evaluation services are included as part of the added value service provided by Whistl.”
“Whistl has delivered consistent campaign results for Specsavers. Doordrop media is established as one of our top-performing media channels and their approach to evaluation reveals continuous opportunities to optimise future campaigns.”
Here at Whistl Doordrop Media we know how to make the medium work for you. Whether you’re a charity, FMCG company or local business we can help you make the most of your budget and get the best ROI on your campaign. Talk to us
email email@example.com call 01628 816872 visit www.whistl.co.uk
Local leaflets for local businesses For those businesses with a smaller marketing budget, Yourdrop – our all-in-one online tool for leaflet advertising – is the answer. It enables you to create your own high-impact, low-cost leaflet campaigns from design through to targeted distribution, eliminating the need to deal with separate design agencies, printers and distributors.
Try it now at www.yourdrop.co.uk
Packets & Parcels
Whistl UK Ltd Meridian House Fieldhouse Lane Marlow Buckinghamshire SL7 1TB
Tel 01628 861503 Email firstname.lastname@example.org
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