Data Do you use data analytics and reporting to guide decision-making at your dealership?
13%
20%
Yes, I use it extensively
15%
Sometimes No, but I want to start using data analytics No, and I don’t plan to use data analytics
43%
2024 DIS Equipment Dealer Industry Survey
We surveyed heavy equipment dealers across North America to identify the key challenges they anticipate in the coming year. Only 20% of respondents said they use data and analytics extensively, while 43% said they use it sometimes. Many dealers are still in the early stages of adopting data and analytics. Each year, more advanced dealership analytics tools become available, giving dealerships that leverage them a competitive edge over those that do not. The data you need is already present in your DMS; now it's time to use it.
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