Digitization Digitization is a mindset shift.
Customer relationships are the foundation of your business, built on trust and personal connections—this fundamental truth remains unchanged. However, customer expectations have evolved, largely influenced by companies like Amazon. Today’s customers expect real-time updates at every stage of the sales and service process, with information readily available. To meet these demands, dealers must adapt without disrupting workflow or overburdening their teams. Technology offers the tools to engage the right customers at the right time with the right messaging. It allows you to identify issues quickly and make informed, data-driven decisions. But to fully harness these benefits, fostering a culture of technology adoption is essential. Your team must understand how technology enhances their work, enabling them to focus on what truly matters. Building this mindset takes time and dedication, requiring technology champions within your organization to drive the change forward.
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