2025 Equipment Dealer Industry Trends Report

Digitization

Do you use text messaging at your dealership?

Text Messaging

2024 DIS Equipment Dealer Industry Survey

Making communication with customers simple and efficient is key to running a smooth dealership. By going beyond just phone calls and emails, you can respond faster and more reliably, keeping everything on track. This means fewer work order mix-ups and a lot less confusion. Plus, cutting down incoming calls by up to 50% helps avoid the frustration of missed voicemails, all while speeding up your response times—without adding more work for your team. Let's face it, texting has become the go-to way to stay in touch with customers throughout the service process.

21%

42%

37%

Chatbots

If you aren’t leveraging chatbots to go through work order history, connect customers with service advisors, and more, you’re missing out on the opportunity to have 95% of the process of opening a work order taken care of.

Yes

No, but I want to start No, and I don’t plan to start

30

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