C — May 11 - 24, 2012 — NJAA Conference & Expo — Mid Atlantic Real Estate Journal


NJAA C onference & E xpo


2:45 pm to 5:00 pm

Hot Topics in Fair Housing [ALL] Tracey Goldstein, Esq., Feinstein, Raiss, Kelin & Booker, L.L.C.

This session will cover everything you wanted to know, but were afraid to ask about Fair Housing. The first half of the session will focus on what is a reasonable accommodation and when it must be granted. Attendees will learn how to distinguish a pet from a service animal, when a parking space must be assigned to a disabled resident and whether an owner must adjust his/her financial criteria when evaluating a disabled or Section 8 applicant. For the second half of the session, attendees will participate in an interactive game show, “Are You a Fair Housing Expert?” Modeled after the television quiz show, Who Wants to be a Millionaire, participants will answer multiple choice questions on hot topics in Fair Housing. Contestants can phone a friend, poll the audience or participate in the 50/50 to choose the correct answer.

4:00 pm to 5:00 pm

Legislative Update 2012: Latest News & Rumors from Trenton and Washington [O, PM, A] Conor G. Fennessy and Nicholas Kikis, NJAA and Cindy Chetti, National Multi Housing Council (NMHC) (invited) When it comes to multi-family rental housing policy, there is always breaking news from Trenton and Washington that impacts your business. With a Republican

governor and a Democratic legislature, is divided State government working or are we seeing more roadblocks? What about news from Washington? What issues are moving on Capitol Hill? What policy initiatives from the Obama administration will impact multifamily housing? Learn about the hottest policy and political news that might affect you, your residents, your employees, and your bottom line.

Maintenance For Managers: Improve the Service Department and Run It Like a Business [PM, M, A] Mark Cukro, Service Team Training

This seminar is recommended for all Service Team members at all experience levels and anyone that want to learn better ways to run a service department. In this session you will learn new ways to improve the overall quality of your service department, how to manage a service team more effectively, and how to deliver better service to your residents. We will give you the tools to build a team that performs at higher standards, discuss how to implement new ideas successfully as well as gain buy in from everyone on the team. You will also learn the most common mistakes Leaders and Service Managers make and how to avoid them. The new techniques you will learn are proven ways to motivate team members and we’ll even discuss how to really get the shops organized and why it is so important to the success of an organization.

Leasing: The New SHEconomy: (Selling to women) [L, PM] Lisa Trosien, The Apartment Expert

If you ‘THINK PINK’ when marketing to women, you’re way off. You should be thinking ‘GREEN’ as in eco- friendly. Women not only make more decisions, they have more jobs, as 80% of the millions of lost jobs were held by men in male dominated industries. Do you have what it takes to market to the NEW majority? In this session you’ll learn how to: craft advertising campaigns that appeal to women’s values, ‘work’ social media (where women are the fastest growing group), speak in terms that relate to women, understand how to sell more effectively to women than ever before, create models that ‘speak’ to women, and craft collateral materials that resonate with women prospects

Being the Best vs. Being Consistently Chosen [ALL] Garrison Wynn, Wynn Solutions

Success is more than being good at what you do; it’s about being consistently chosen to do it. Garrison Wynn helps people to understand why their products, services or management styles or those of their competitors are selected. People don’t necessarily choose what’s best; they choose what they are most comfortable with, whether it’s the best or not. We’ve all heard the importance of best practices and customer service, but why are some people so good at attracting and retaining customers with minimal effort, while others struggle? This interactive research- based (surveyed hundreds of successful multifamily housing properties across the country) session shows how behavior drives customer perception and simple repeatable service processes create a culture of loyalty.

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