I’m telling you to notice where you’re still playing small in your personal life while trying to play big in your business. They’re connected. You can’t show up half-alive in one area and expect to be audacious in another.
So, as you move through the rest of this year, ask yourself: What are you pretending you’ll get around to “someday”?
And what might happen if you stopped waiting?
SUBSTANTIVE TIP/TOOL OF THE MONTH Pick Up the Phone
After the last Live Quarterly Meeting, I asked if I could contribute something to this month’s newsletter because it was obvious to me that a lot of members aren’t regularly doing G.A.S. calls. And you should. So, let’s talk about them. For anyone new to the bubble, G.A.S. stands for Give A Shit. And it’s exactly what it sounds like: you pick up the phone, call someone who already knows your firm in some way, and show them you care about them; former clients, PNCs who ghosted you after a consult, PNCs who never showed up for their consult, etc. For example, I had a member this year who was sliding into a cash crunch. She was afraid to make the calls, even with the script we recommend (you can find it in the resource library, by the way. I’ve also got a QR code below for ease of access to that). She told me it felt awkward, like people would be annoyed, or she’d look desperate, or nothing would come of it.
I encouraged her to do it anyway.
Two weeks later, she’d found $21,000 just sitting there in plain sight. Not from running ads. Not from some shiny new marketing idea. Just from picking up the phone and asking people how they were doing. And her story isn’t unique! If you’ve never been to a G.A.S. Call Workshop, ask about it in the Facebook group. I guarantee you, you’ll hear story after story like the one I just told. People like to do business with people. If you show your former clients and PNCs that you genuinely care about them, it will lead to more business for you. I’ve never seen this not work when it’s taken seriously. And I know it can feel scary. I understand how the phone can suddenly feel like it weighs 1,000 pounds when you’re staring at a list of former clients or PNCs that didn’t convert. “What’s this person going to say? Were they upset with us? Did they have a bad experience? Are they going to yell?” And you know what? Sometimes a person is upset; sometimes they did have a bad experience. That’s actually a great G.A.S. call, when you think about it, because now you can investigate and see if you have a process problem that could be fixed. But the vast majority of the time, people are going to be happy to hear from you. Who honestly is going to be upset to hear that you give a shit about their well-being? That would be highly unusual.
The point is, G.A.S. calls work. And if you’re still hesitating because, “James, I don’t know what to say,” then seriously, login to the resource library and download the script. We’ve been using the same one for years and years, and it just plain works.
Now go carve out some time in your schedule this week to make some calls, and show people you care.
–James Tsikerdanos (aka; James T-Sales-a-saurus)
NOVEMBER 2025 MEMBER BULLETIN
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