DONE: Provenir_Women_Entrepreneurs_Latam_eBook_EN_211018

According to ECLAC data, from 2014 to 2019 Mexican women increased their participation in funding by 14.4%, but there is still a significant gender gap, especially given the impact of the pandemic on SMEs. The size of Mexico’s potential SME lending market is estimated at more than $100 billion (McKinsey Global Institute). However, the current market is below $45 billion. More and more women are participating in high-impact businesses or technology, but in general, they continue to focus on traditional and local models (economic kitchens, commerce). This is due to psychosocial circumstances (such as traditional education in the region) and the lack of more investment funds focused on women. It should be noted that one phenomenon that has been highlighted in recent months due to the pandemic is that of the “nenis”, micro-businesses that sell through social networks. According to UNAM, these sellers generate 9 million pesos per day in the country.

There are many initiatives to boost entrepreneurs, such as accelerators, hackathons, incubators and support networks, but a more concerted effort is needed in education to have more presence in STEM areas and have more female tech entrepreneurs. For this it is essential to establish more and better mentoring networks. Women tend to be better credit payers (according to ASEM), but they tend to ask for it less because they are less open to risk than men. In the country, of 100 female entrepreneurs applying for a credit, 99 liquidate it. However, 70% of women-led SMEs do not receive these loans. 70% of women-led SMEs don’t receive loans

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