Spring 2024

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At Hemmels, going through the process with the 280SL takes a full year, and pricing is standardized, starting at $489,000.

specified—heading upwards to more than $2 million. Hemmels generally sources the donor cars as part of the price, and when the process is over issues a full parts-and-labor warranty. The company specializes. Of the “Pagoda” models, the 280SL is pre- ferred, and a 250SL won’t be turned away, but the relatively low-powered 230SL is not favored. Customers, a majority from the U.K. but also the U.S., Australia, and China, can follow the restoration of their car through a private portal. Mercedes has a long history, and some of the companies that custom-build their offerings focus on different eras. HWA AG, based in Affalterbach, Germany, has a fascinating history. It was launched by Hans Werner Aufrecht (the HWA)

good to begin with, Hemmels puts even official Mercedes parts through a refinement process. Details that were built in less-than-ideal plastic are redone in durable leather. Drum brakes can become discs. Wind-up windows can get powered—though to keep up appearances the controls will be those original winders. The evocative German radios look like stock, but have Bluetooth and other features. Hemmels, which has 40 employees, calls its rebuilding process “Neuge- boren” (new born), and there’s a tem- plate for each of the cars the company works on. Going through the process with the 280SL takes a full year—52 weeks. Just painting the car takes 10 weeks, Butterfield says. The pricing is standardized, starting at $489,000 and—depending on the extra work

in 1998. Aufrecht was the co-founder of the well-known Mercedes-tuning company AMG in 1967. Controlling interest in the company went to what was then DaimlerChrysler in 1999. When AMG was sold, the racing and custom-vehicle businesses were spun off to the new entity. HWA, with 280 employees, started build- ing specialized cars for Mercedes, such as in 1998 and 1999 the very limited-edition road version of the CLK-GTR, known as the Strassen- version. The company has a keen interest in racing (as well as the future of mobility), and has fielded teams in Formula 2 and 3, as well as the all-electric Formula E. HWA’s most recent endeavor is the HWA Evo, a reimagination of the

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