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E P O Q U E
R E S E A R C H F I N D I N G S
I N S I G H T : Nobody wants to be reminded of her/his age. Don’t make them feel old.
“55+ sounds boring.”
“It makes me feel like I’m giving up my freedom.”
“We may be older but we don’t THINK we’re old. We don’t like to be pigeon-holed.”
I N S I G H T : Stylish, sophisticated design = vitality. You feel young when your surroundings are. Go big on style and quality.
“The modern, clean feel makes things brighter and younger.”
“Décor is very important….clean, new, open.”
“When we walked into Kent Place we were like ‘this is it.’”
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