Epoque Brand Book _2018

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E P O Q U E

R E S E A R C H F I N D I N G S

I N S I G H T : Friction-free living should float down to the last detail. Design and program with one thing in mind: make people’s lives easier.

“Doors that open easily, ramps. It’s those little things that are under the radar, but they mean a lot.”

“Walk-in showers with doors help everyone. They don’t feel old. They feel modern.”

“We’ll never look at another place where we can’t walk to the grocery store.”

I N S I G H T : Our audience wants what Millennials want. Access. High-end amenities. Personalized service. Tech-friendly features.

“The modern, clean feel makes things brighter and younger.”

“Décor is very important….clean, new, open.”

“When we walked into Kent Place we were like ‘this is it.’”

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