23
E P O Q U E
R E S E A R C H F I N D I N G S
I N S I G H T : Organic community is the secret sauce. Foster it. Don’t dictate it.
“Monthly gatherings are great. But we create our own sense of community.”
“Ultimately, it’s the community around you and the people that make it special.”
“It’s an intangible you can’t put your finger on.”
I N S I G H T : Boomers want to be marketed to in authentic, unexpected ways. Pull don’t push.
“Be innovative and creative in the way you approach me.”
“Simplify and be honest.”
“Don’t use a lot of gimmicks.”
Made with FlippingBook - Online catalogs