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E P O Q U E
B R A N D E L E M E N T S
The brand voice is how we speak and sound in all marketing copy.
O P T I M I S T I C Positive. Hopeful. Excited for what’s next.
C O N V E R S AT I O N A L Refreshingly real, straightforward and approachable. No marketing-speak.
D Y N A M I C Engaging. Lots of active verbs and vibrant descriptors. Words like “senior” or “age” are verboten.
C O N F I D E N T Self-assured. Maybe even a little cheeky. Just like our residents.
W E L C O M I N G Warm and inviting.
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