03
E P O Q U E
TA R G E T D E M O G R A P H I C
udience
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Baby Boomers (“Zoomers”)
• Empty nesters, couples, singles (actively working to fully-retired)
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Age: 55 to 74
Who we’re talking to
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Average HHI: $100K+
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High net worth values
ey escriptors
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Vibrant, active and social
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Affluent, have money to spend
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Tech-savvy, love trying new things
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Well-traveled, well-read, well-cultured
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Value preventative wellness
What they’re about
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Avid readers (prefer print but open to digital)
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Environmentally conscious
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Renters by choice
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