CORNERING THE MARKET
Blue Diamond Stopped Trick-or-Treaters in Their Tracks with a Bold ”Christmas Creep” Activation on Halloween Night
Blue Diamond kicked off the season early this year with a bold “ Christmas Creep ” activation on Halloween night, celebrating the launch of the holiday-themed Almonds and More line. Leaning into the trend of earlier holiday enthusiasm, the team transformed a home on Diamond Avenue (fitting, right?) in South Pasadena into a full Christmas spectacle, complete with an Almonds and More Christmas tree, festive lights, snow machines, the Nutty Cruiser™, and a Santa photo station, weeks before anyone expected him. More than 4,000 trick-or-treaters visited the street, stopping in their tracks as
Christmas collided with Halloween. “The energy was electric. The Santa photo booth had a line all night and the Nutty Cruiser™ was a huge draw from the street. The lights looked even more magical as soon as the sun set,” said Blue Diamond brand manager, Tom Tran. Carolers performed throughout the evening while the team handed out thousands of Almonds and More samples featuring three bold flavors: Smokehouse, Roasted Salted, and Honey Roasted. This activation proves that when it comes to spreading joy (and delicious almonds), it‘s never too early to start the celebration.
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ALMOND FACTS
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