OPEN ARMS OCTOBER EVENT 9th Annual
By Beth Johnson MAA Executive Assistant & Open Arms Representative
to pitch in for our corporate charity. This year marked our 9 annual celebration. th O
pen Arms isn't just a foundation; it's the very heartbeat of MAA, and never more so than during our annual October event! The goal is simple: amplify awareness for the Open Arms Foundation and create fun, engaging ways for our entire MAA family
During the first week of October, an emphasis was placed on Open Arms awareness and where to find program presence online through the www.maaopenarms.com website, Open Arms Facebook page and the online giving site. We also highlighted the profound impact of associate payroll contributions, and by month's end, nearly 430 associates had committed to this essential sustainer support – a phenomenal show of dedication! During week two, our communities blossomed with generosity! Vendors, residents and visitors to MAA communities everywhere sponsored "pumpkins" that decorated leasing offices. Watching those "pumpkin patches" grow was a joy, knowing each one fueled the program and opened a conversation about the vital temporary homes we provide for those traveling for medical treatment. Week three saw two major fundraising successes: the Corporate Division's 3rd Annual Online Silent Auction, which raised nearly $3,000 , alongside hundreds of spirited community events from donut sales to candle sales, harvest festivals and more.
We wrapped up the month by spotlighting the ease and importance of "passive" fundraising, educating associates and residents about programs like Kroger Community Rewards®, SparkGood, the PayPal Giving Fund, GotSneakers, and more. (Scan to learn and donate to Kroger Community Rewards® or PayPal Giving Fund for Open Arms!)
The results speak for themselves: these combined October efforts raised just over $68,000 ! What a truly remarkable companywide achievement and an inspiring early holiday gift for the Open Arms Foundation. 12
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