DIFFERENTIATING YOUR CLINIC W HOW THESE PT WEBSIT
UNITE REHAB AND PERFORM TeamUnite.Rehab.Perform is located in the heart of Denver, Colorado. Unite is fueled to deliver an unbeaten service to their community by offering concierge-level physical therapy and performance training services to their clients. Unite.Rehab.Perform’s website is clean, cut, and straight to the point. But the one thing that makes them stand out is the clinic’s comprehensive athletic gym. Notice how all the visuals serve to reinforce that unique selling point Their unique selling point is their building & facilities which is a major part of what their patients will EXPERIENCE during care. • Custom images support the brand & uniqueness. Their staff also have impressive coaching & PT credentials that allow them to perform on-site, virtual, and mobile physical therapy and performance training. But the first thing you see isn’t a bunch of credentials– that’s secondary to their impressive and unique gym. WHY IT STANDS OUT: •
ESSENTIAL PHYSICAL THERAPY Essential Physical Therapy is Located in Eugene, Oregon, where they provide a warm, earthy environment to their clients. When you enter Essentials PT’s website, you get the same feeling. As far as branding and experience goes, this clinic’s rugs literally match their appointment buttons. The paintings on the wall match the logo. Great branding–check! So then what’s their unique selling point? How about a practice therapy dog, Sydney! In addition, they’re able to claim “The MOST 5 Star Reviews” in their town. Again, reviews generally fall under the category of social proof or validation more than a USP, but having the most helps it stand out as a strong hook vs. just having some testimonials. WHY IT STANDS OUT: • Their website is truly an extension of their practice environment. • Feature their therapy dog in the Staff Spotlight. • Not just reviews, but the MOST 5-star reviews (a verifiable claim).
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