WEBSITE FROM THE COMPETITION TES BREAK THE MOLD!
THE PHYSICAL THERAPY ZONE Get in the zone with The Physical Therapy Zone, located in the heart of Old town Alexandria! The Physical Therapy Zone Website opens up with a calming tone with a few hints of electric colors–just enough colors to emphasize their most important features. The site includes their clinic’s reputation as an award-winning PT practice by a local magazine– and rightly so! But look at the most noticeable call out in that section–they’re a canine-friendly PT practice! Who doesn’t want to bring their furry friends to PT? Way to stand out from the crowd! WHY IT STANDS OUT: • Unique callout of “canine-friendly” is about the patient experience not the practice’s accolades. • Bright, colorful brand is offset by custom pictures and white space. So the branding is strong, but the important buttons and messages still stand out.
ATHLETIX REHAB & RECOVERY Imagine walking into physical therapy and having former Baltimore Orioles Shortstop, Manny Machado, at the table next to you? You can at Athletix Rehab & Recovery! Being in the heart of Miami, Athletix sees a handful of Professional Athletes in their Practice. What better way to drive more new patients then the hopes of getting to see a professional athlete? This unique selling point actually does 2 things at once: attracts other professional athletes and helps sell the patients who want to be like those athletes. There’s even a menu button specifically for them! YOUR TURN: WHAT’S YOUR USP? Your website is the digital gateway to your practice. There are plenty of ways to drive more traffic to your website, but when patient prospects get there, make sure you advertise your unique approach to business. Think about all the things your patients experience in your clinic other than actual medical care. That’s where you’ll find the unique selling point that will set you apart from local competition!
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