REGENERATIVE BRANDS PART 3 : LOCAL REGENERATIVE AGRICULTURE

TAKING THE TIME “Our In Conversion Cotton Capsule represents a new beginning for cotton production at PANGAIA. Made with soft, breathable and lightweight in-conversion cotton grown using regenerative practices—this capsule is a physical manifestation of our next step towards an Earth-positive production model that gives back more than it takes. Our cotton is currently in conversion to regenerative. This is a 5-year-project that involves investment, data collection and training to embed regenerative practices into farming systems alongside our agricultural partner Arvind who has started Regenerative Organic Farming. Their overall sustainable farm operations now extend to more than 100,000 acres and they are planning to expand their farm operations to cover 400,000 acres of farmland and over 100,000 farmers by the year 2022-23. Around 26% of their cotton is sustainable and is being further being scaled up. Source

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