EMPOWERING FARMERS “We start with conventional farming practices to the level that sometimes communities are not even co-ops, so they're not part of a group. So it's individual farmers with one or two acres having 100 or 200 kilos of product available that they might be selling to the middlemen. So we try to work with that community of 100 or 200 farmers to start creating some type of leadership, some type of educational cadence, some type of practices that they can use as a whole and then elevate them to a cooperative level”. Sarela Herrada is the Co-founder and CEO of SIMPLi, source
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