Gems Publishing - May 2020

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overall well-being and, ultimately, the health of a patient’s pocketbook.

advantage, pick up the phone, and fill in your calendar. Once this dark cloud passes, you will be booked and won’t scramble for income after weeks (months?) of pause.

locations without ever having to meet face to face. Conferencing software, video chatting, and shared-user platforms allow you and your team to continue working ON the practice while you are unable to be IN the practice. I have a few of my favorite options for connecting digitally, and I’ve also included a few I know have worked well for other teams. Whichever you choose, take a moment upfront to test it with your team to ensure it works well for your needs. Make this technology work for you during this unique time. SECURITY NOTE: By now you have likely heard of the hacks and ransoms associated with online meetings. If you have a cell phone, computer, or even your refrigerator or garage door hooked up to the Internet, YOU ARE VULNERABLE. Prior to using any online meeting platform, remote access to your office software, etc., be certain to have your IT security specialists analyze and upgrade your security. Although there is never a guarantee you can’t/won’t be breached, it’s prudent to have your IT folks do everything they can to protect you.

If you remain available for emergencies, get the word out to your patients. Use more than one means of communication: email, text messaging, and social media. Put it front and center on your practice website. It’s a great way for you to support your patients during a very anxious time. 2. Hygiene Recall: Although relatively few people may be thinking about their next dental appointment while they are forced to be home, now is the perfect time for your team to call to them help them schedule a post-COVID-19 visit. a. Develop Your Plan: Don’t give up your weekly team meetings just because you are all remote. Hop on videoconferencing software (more on that in a moment) and run your team meetings as if you were all together in the office. Develop your plan and role-play together! Have each member of your team run through the script for phone and in-person hygiene recall success. Meet with your team using video chat through the resources I’ll talk about soon. It’s vital that you see how body language and facial expressions play a critical role in how you communicate with your patients. Use this time to hone the skills needed to ethically persuade your patients to get their next appointments scheduled now . b. Determine a Start Date: Nobody knows exactly when we’ll get the all-clear. For now, just pick a date (e.g., May 1, 2020). Start filling your May schedule with both hygiene recall and restorative. When the time comes closer, you’ll need to move that date and your patients up or back … but it’s far better than doing nothing now, and then starting from scratch, struggling to catch up from behind. c. Deploy: Your patients are home! They just might answer the phone out of sheer boredom. Use this to your

3. TOBI: The One Big Idea! Your PRIMARY FOCUS. Your list has to include that one trouble spot item (opportunity), your biggest rock that holds your practice back from MAXIMIZING its potential. This is the perfect time to scroll through our GoldMine Team Training Toolkit, or Advanced Marketing Brain Trust, or Strategic Documents, and more. Identify what you need to work on. Go to www.InsidersCircle.com ( Pro Tip: Not sure which would be your best TOBI?

Connect with your Personal Gems Concierge and your Gems Coach!)

Don’t dive into hygiene recall empty-handed. To learn more, visit www.InsidersCircle.com SITE MAP GOLDMINE UNDERGROUND TEAM TRAINING TOOLKIT 009 HOW TO DOUBLE YOUR HYGIENE RECALL. It’s a great refresher for your team and for you!

1.

FreeConferenceCall.com: This is my current go-to for online meetings. A key benefit of this one is in the name: It’s FREE! I can connect to various audio and phone lines, share my screen, record audio and video, and more without being charged for anything , not for additional lines, minutes, or recording abilities. FreeConferenceCall.com can be the perfect way for you and your team to stay in touch during this time. It’s a zero-cost way for your entire team to meet, discuss plans, and role-play. This platform is compatible with smartphones although larger screens from laptops and desktop computers are best when visual information is involved.

"This isn’t a vacation; it’s an opportunity! You cannot stick your head in the sand and wait for this rain cloud to pass. Get to work ON your business so you have a business to return to when this does end."

AND FINALLY … THE TECH

You know that now is the perfect time to work ON your business, and you know WHAT you need to work on. Now, let’s dig into how you can go about getting all this done without stepping a foot inside your practice for the next few weeks or months. We’re fortunate we’re living in the year 2020 instead of 1920 during this quarantine in our homes. We may not be able to go in public or work in our practices, but it’s easier than ever to connect with others from remote

2. Google Hangouts: This platform is perfect for those who use Google’s suite — Calendar, Docs, Sheets, etc., as their main hub. Hangouts is Google’s chat feature, which allows your team and you to communicate via instant message, audio call, and video chats.

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