Built America Magazine
And perhaps most importantly, she says, these developments do not need to visually feel industrial or temporary. “It doesn’t even have to look like a container,” she says. “Now you have the structural integrity of steel that’s going to outlive a lot of the things we’re living in, and you have something that looks exactly like everything else so that it blends into the environment.” Where Social Work and Construction Collide Spend enough time listening to Rubin, and one thing becomes clear: she does not separate construction from social responsibility. In fact, she believes her background in social work may be the very thing that prepared her to lead this company. “The projects that we pick and the people that we’re serving and the relationships that we’re building and collaborating with are all socially driven, that community impact is really what’s meaningful to us.”
—Rory Rubin
Then she says something that reframes the entire business.
“That’s social work. And so that’s truly where my two worlds have collided quite nicely.”
That philosophy shapes the company’s direction. Affordable housing. Workforce housing. Wellness-focused developments. Community-centered spaces. To Rubin, these are not simply project categories. They are environments capable of changing the direction of someone’s life.
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