At this moment, branded merchandise plays an even more significant role than usual, as it’s a tangible way for virtual conference attendees to interact with your brand. As a result of the Coronavirus pandemic, many significant events and conferences were cancelled for 2020. The unprecedented crisis led to innovations in the virtual event space and a spotlight on existing virtual event platforms. These online conference and meeting programs change how we connect, learn and network with each other from the comfort of our homes. If you’re planning a virtual event or will be an exhibitor at a virtual conference, you’re likely saving a lot of money on things like the event space, staff, travel and catering costs. Consider using some of this budget to have your branded merchandise shipped to each attendee, speaker, or a new prospect.
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