At this moment, branded merchandise plays an even more significant role than usual, as it’s a tangible way for virtual conference attendees to interact with your brand. As a result of the Coronavirus pandemic, many significant events and conferences were cancelled for 2020. The unprecedented crisis led to innovations in the virtual event space and a spotlight on existing virtual event platforms. These online conference and meeting programs change how we connect, learn and network with each other from the comfort of our homes. If you’re planning a virtual event or will be an exhibitor at a virtual conference, you’re likely saving a lot of money on things like the event space, staff, travel and catering costs. Consider using some of this budget to have your branded merchandise shipped to each attendee, speaker, or a new prospect.
VIRTUAL CONFERENCE GIFTS
about
FAIRWARE
Fairware helps you to better engage your customers, employees and partners through the creation of sustainable, custom branded products. We ensure your promotional merchandise helps tell your story and animate your brand.
Our mission is to change the world through the simple act of buying. We’re committed change makers and we’re serious about sustainability.
We bring emerging retail, consumer and sustainability trends to the forefront of promotional campaigns and product assortments. We’re sustainable brand strategists and merchandise is our medium.
We do the homework on ethical sourcing and sustainable materials so you can rest assured that your marketing merchandise lines up with your values.
Cheers, Team Fairware
Travelite Metallic Pocket Book & Parkland Recycled Laptop Sleeve
As a result of the Coronavirus pandemic, many large events and conferences have been cancelled for 2020. The unprecedented crisis has led to new innovations in the virtual event space and a spotlight on existing virtual event platforms. These online conference and meeting programs change the way we connect, learn and network with each other from the comfort of our own homes. In this moment, branded merchandise plays an even bigger role than usual, as it’s a tangible way for attendees to interact with your brand in a virtual space. If you’re planning a virtual event or will be an exhibitor at a virtual conference, you’re likely going to be saving a lot of money on things like the event space, staff, travel and catering costs. Consider using some of this budget to have your branded merchandise shipped to each attendee, speaker, or new prospect.
CONTENTS
Introduction Attendee Registration Gifts
04 06 14 18 22 24
Speaker Gifts Contest Gifts Follow Up Gifts Custom Packaging
ATTENDEE REGISTRATION GIFTS Shipping each attendee a registration gift in advance of the conference will help build anticipation for the event, and ensure attendees are prepared to get the most out of it. Consider gifting things like journal and pen sets, bluetooth earbuds, name tags, or white boards that people can use during live on-screen events. A recent favorite has been branded drinkware so attendees can share a morning coffee or a virtual happy hour with a sense of connection. Don’t have the budget to gift all attendees? Our co-founders recently spoke at an industry event called SKUCON at Home and the first attendees to sign up received an awesome gift pack in advance of the event. What a great way to encourage people to register!
Skullcandy Bluetooth Earbuds
Curved Glass Decal Mug, Coil Bound Notebook and Jotter Pen Gift Set
The Poppi Glass and Silicone Water Bottle
The Kindle Stoneware Mug
The Giara Glass Bottle with Seal-Tight Swing Top Lid
Custom Kraft Pocket Notebook
The Essential Pen & Notebook Gift Set
The Ambassador Notebook & Pen Set, Rotating Flash Drive, and Wifi Smart Power Strip with USB Charger
Safety Key Multi-Tool with Bottle Opener and Stylus
Webcam Cover
Skullcandy Venue ANC Bluetooth Headphones
SPEAKER GIFTS Make sure your speakers know how much you value their time. Send them a nice thank you gift that will be useful in their daily life to help ensure your brand is always top of mind for them. Think reusable coffee mugs, webcam covers, touch tools or snack bags. It’s a simple way to say thanks and connect them to your event or brand.
The Hudson Ceramic Travel Mug, Bamboo Fiber Cutlery Set, and Reusable Snack Bag
Reusable Cotton Produce Bag
Reusable Wax Food Wraps
Reclaim Recycled Lunch Bag
Plank Bamboo Wireless Powerbank
Parkland Recycled Backpacks
CONTEST GIFTS Contests are a great way to boost engagement during keynotes and at exhibitor booths. Build a contest that gets people involved in the content, choose a winner and ship them a prize post-conference! Encourage them to use the gift and tag you on social media amplify your brand.
MiiR Vacuum Insulated Mug
Patagonia Better Sweater
W&P Seal Tight Food Containers
FOLLOW UP GIFTS If you’re an exhibitor, many platforms will create lead lists for you based on who showed interest in your profile during the conference. Follow up by mailing everyone a small gift to say thanks for their interest, with a call to action. If you don’t have the budget to gift everyone, sift through the list and segment your leads, prioritizing those who you’d most like to do business with.
Organic Lip Balm
Custom Snack and Cookie Tubes
RUME Packable Bag
MAKE IT NICE! Add the cherry on top with custom packaging for your back to work gifts. If you don’t have the budget for custom printed boxes, consider adding a large label to a simple kraft box. TIP : If you go the label route, you can use them on a variety of box sizes too!
Interested in learning more or getting a custom quote?
START A PROJECT
MAKE YOUR MERCHANDISE MATTER
contact@fairware.com 604.732.3247 866.606.3247
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