Reach
NEWS OUTLETS Conducted 18 interviews in a variety of news outlets, resulting in a total of approximately 78,838,491 impressions.
MRF
#GetNaked in Times Square
l Over 4 million people visited melanoma.org in 2017 l 18,000 site visits on Melanoma Monday (May 1)
melanoma.org 4 million visitors
with support from
with support from
It may save your life.
melanoma.org/GetNakedNYC #GET NAKED
l Reach of over 400,000 on social media
melanoma.org/GetNakedNYC #GET AKED
l Expanded award-winning #GetNaked campaign, including 2017 public service video ad in New York’s Times Square with 1.3 million impressions
l E-newsletter reaches over 50,000 monthly readers
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