The Graduate Market in 2015
Chapter 5
Graduate Recruitment in 2014-2015
Promoting Graduate Programmes The final part of the research examines how the UK’s leading recruiters have approached the 2014-2015 graduate recruitment round – from the promotions they used to publicise their graduate opportunities, the universities they targeted during their campus recruitment campaigns, to the volume and quality of applications received so far for their 2015 graduate vacancies. It is little surprise that the recession in 2008 and 2009 had a substantial impact on the resources subsequently available to graduate recruiters. The Graduate Market in 2010 report showed that recruitment budgets at almost half of the UK’s leading graduate employers had been cut compared with the previous recruitment season, and 18% of organisations described the decrease as ‘considerable’. Just thirteen employers increased their annual graduate recruitment budget that year (see Chart 5.1 ). The outlook seemed more encouraging during the 2010-2011 recruitment season and a third of top employers spent more on attracting and recruiting graduates. But during both the 2011-2012 and 2012-2013 graduate recruitment rounds, employers whose budgets had increased were outnumbered by the organisations where spending on recruitment had been cut year-on-year. In 2013-2014, more than a quarter of the leading employers increased their graduate recruitment spending and smaller numbers of organisations decreased their budgets, a pattern that has been repeated for the 2014-2015 graduate recruitment season.
Chart 5.1 Top Employers with increased annual Graduate Recruitment Budgets
24%
2015
27%
2014
14%
2013
21%
2012
33%
2011
13%
2010
0
10
20
40
50
30
Percentage of top graduate employers
Source - The Graduate Market in 2015
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