GMReport15

The Graduate Market in 2015

Chart 5.3 Challenges for Graduate Recruiters at the UK’s Top Employers in 2014-2015

Improving students’ perceptions of the organisation

68%

Achieving diversity targets (such as gender, ethnic background)

61%

Increasing the quality of graduates recruited

59%

Stepping up the organisation’s profile on campus

49%

Not enough resources in the graduate recruitment team

45%

Increasing the quality of students recruited for work placements

43%

Attracting more applications for specific graduate vacancies

42%

Increased competition from other employers

35%

Limited graduate recruitment marketing budget

30%

29%

Achieving social mobility targets

Attracting more applications for work placements or internships

23%

Attracting more applications for all graduate vacancies

18%

Lack of students graduating from specific degrees

16%

Reducing the number of applications for graduate vacancies

15%

Insufficient support for graduate recruitment from rest of organisation

9%

Reducing the number of applications for work placements or internships

7%

Insufficient support for graduate recruitment from senior management

5%

0

20

40

80

100

60

Percentage of top graduate employers

Source - The Graduate Market in 2015

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