The Graduate Market in 2015
of organisations said that either a ‘few more’ or ‘considerably more’ students had taken part in their local presentations, skills training sessions or had met them at university careers fairs. A third of organisations thought the turnout from students had been similar to the previous recruitment season but ten organisations were disappointed to have seen fewer job hunters at their events this year. It is striking to see that employers are now almost as likely to be targeting first or penultimate year students as final year undergraduates when promoting their graduate opportunities (see Table 5.5 ). Four-fifths of organisations have been holding events specifically for first year students during the 2014-2015 recruitment season – such as taster sessions, open days, skills events or introductory courses. A third of employers said they had done more with first year students than ever before and a quarter had worked harder to promote internships and work experience programmes to penultimate year students. More than three-fifths of employers began their graduate promotions even earlier, targeting schools and sixth form colleges. Table 5.5 Analysis of Employers’ Graduate Recruitment Promotions in 2014-2015
About the same as last year %
Done more than last year %
Done less than last year %
% of employers who used promotion during 2014-2015
Graduate Recruitment Promotion Careers fairs Advertising in graduate directories University careers services Promotions on graduate recruitment websites Campus presentations Promotions on social media Email services Skills training sessions Drop-in sessions Advertising in career sector guides Campus brand managers Sponsorship of student societies Academic lectures Business games Advertising in student newspapers Special one-off campus promotions Advertising in local careers guides National or inter-university competitions Year Groups Targeted Promotions to schools or sixth-form colleges Promotions to first years Promotions to penultimate years Promotions to final years
45 74 56 52 38 30 50 37 33 49 36 39 37 34 32 23 20 17 32 46 59 52
27 10 27 21 37 57 21 30 28 4 26 18 11 11 5 16
23 10 10 20 15 2 13 10 11 15 6 5 4 5 12 7 20 2
95 94 93 93 90 89 84 77 72 68 68 62 52 50 49 46 44 28 62 82 89 85
4 9
29 32 26 24
1 4 4 9
Source - The Graduate Market in 2015
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