The Graduate Market in 2015
Summary • A quarter of the country’s leading employers have increased their graduate recruitment budgets for the 2014-2015 recruitment round. • Employers have been actively marketing their 2015 graduate vacancies at an average of 19 UK universities, using a variety of local recruitment presentations , campus careers fairs , skills training events, promotions through university careers services , online advertising and social media . • Graduate recruiters made more use of local careers fairs , recruitment presentations , skills training events , campus brand managers and social media , during this year’s recruitment campaigns – and did less advertising in local career guides and sector guides. • The ten universities most-often targeted by Britain’s top graduate employers in 2014-2015 are Manchester, Nottingham, Warwick, Cambridge, Oxford, Durham, Bristol, Imperial College London, University College London and Leeds. • A third of employers said they had received more completed graduate job applications during the early part of the recruitment season than they had last year and a similar proportion believed the quality of applications had improved too. • Together, the UK’s top employers have received 6% more graduate job applications so far, compared with the equivalent period in the 2013-2014 recruitment round.
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