5 POWERFUL HABITS TO GENERATE PATIENT REFERRALS HOW TO SCORE MORE PATIENT REFERRALS
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5 CONNECT WITH PAST PATIENTS 60-65% of your patient volume should be repeat patients or patient referrals. Imagine if 1 of every 3 patients replaced themselves. What if 1 of those 3 also came back? Your patient volume would BOOM! A vital habit of referral-generating practices is past patient marketing. Emails, Social Media, Newsletters, and other mailers should be second nature to your marketing plan to keep your practice top-of-mind. First, when the patient has just completed care, be sure to send an email request for a review. Online reviews create a trusted image for prospects looking into your services and allow you to utilize the patient’s referral even if they never tell another friend. Next, market the same referral system mentioned before in every newsletter, regular social media posts, and occasional special mailers. Your previous 3-5 years of patients could be a goldmine of referrals.
3 WOW YOUR CURRENT PATIENTS Focus on each step a patient takes during their time with your practice. You can’t generate referrals if your customer experience is just normal. From the front desk to the waiting room to their treatment, each interaction with your staff and your facility offers an opportunity to impress and educate your patients. Sure, word-of-mouth can spread from just quality treatment, but it spreads faster when you encourage, educate, and empower your patients to make referring easy.
So remember— keep your focus on your purpose and be consistent. The key to getting more word-of- mouth referrals is marketing to your
Your mission is helping people live pain-free naturally. Help them catch that vision!
4 MAKE IT EASY TO REFER Patients are busy like you; even with the best experience, they won’t go too far out of their way to get someone to you. Give them tools! That’s why the next step is empowering easy referrals. Make it easy to pass information to others!
In addition, utilize email as a digital referral card. Send an email with an ebook or information about the benefits of therapy and encourage your patients to forward it to their friends. Include a link to your website and the same referral incentive you do on your cards.
past patients every month!
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Brochure. Patients may not know which of their friends need your service right away, but when it comes up in conversation they are very likely to pass along a brochure or
a referral card especially if it includes a free consult. Make sure each patient receives at least 1 when they complete their treatment. • Automated patient emails. Your website and emails can also help patients refer their friends. Schedule automated follow-up emails once a patient is feeling better. Include a link to your website that has condition information that can be forwarded to a friend. • Gift cards. Want to encourage them a little more? Offer a gift card to the referring patient and the new patient so they are more likely to hold onto the literature you give them. Keep this offer consistent and market it across all patient materials.
THE BOTTOM LINE “If getting referrals comes from a place of gratitude and helpfulness, it works. If it comes off at all as a sales pitch, it doesn’t work.” - Jamey Schrier So remember—keep your focus on your purpose and BE CONSISTENT. The key to getting more word-of-mouth referrals is marketing to your past patients every month! At Practice Promotions, we provide powerful marketing services that increase your word-of-mouth referrals, get past patients back, and fill your schedules. Visit our website at PracticePromotions.Net and we can help you, too!
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