SCORE St. Louis December 2019

DON’T GET LOST INTHE BUSTLE 3 LAST-MINUTE HOLIDAY MARKETING IDEAS

CREATE GIFT CARD GIVEAWAYS OR INCENTIVES. Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents.With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers.They can make the perfect present for them and, in turn, your business. With SCORE, you’re never alone! Schedule an appointment to meet with a mentor today. Call 1-866-726-7340 or visit StLSCORE.org right now!

SEND SEASON’S GREETINGS TO LOYAL CUSTOMERS.

You no longer have to waste time writing paragraphs in response. Instead, you can limit your responses to single words or short phrases.This is helpful when you need to send someone a quick answer to keep things moving but you’re not interested in getting into the details then and there. In other words, you can buy yourself time until you can focus on a more thought-out response. Leo Laporte, host of the “ThisWeek in Tech” (“TWiT”) podcast, has another suggestion:Tell people you don’t read emails. Of course, you do read emails, but the world doesn’t need to know it.This is a great way to cut down on the number of emails waiting in your inbox. Finally, set aside time to do an email purge. Look at the people and businesses that are sending you emails, decide which ones you don’t read anymore, and unsubscribe. Depending on the size of your inbox, this can take time, but it’s worth it.You’ll receive fewer Even if your Christmas or holiday-themed cards don’t mail on time, you can still send personalized emails or social media messages to let your customers know you’re thinking of them this holiday season. Established customers can be responsible for up to 40% of a business’s sales, and your unexpected holiday greeting could keep your business in mind as they go about their holiday shopping. Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive holiday touches to your company logo or new webpages recommending holiday gift ideas can go a long way to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill. DECORATEYOURWEBSITE FORTHE SEASON.

If you haven’t capitalized on the holiday season for your business’s marketing campaign yet, don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing your own holiday to-do list, you can ensure your business flourishes this season with a few last-minute marketing ideas for the holidays.

No More Spam Emails!

3 TIPS TO MAKE EMAILING A BREEZE

emails, which means you won’t spend hours scrolling through your inbox, and that can save you time and money in the long run. With SCORE, you’re never alone!We offer workshops and seminars each month to help you develop the skills you need to succeed.Visit StLouisSCORE.eventbrite.com today!

Emails are a time suck.As you read through the subject lines, you wonder how your time can be better spent. Kevin Rose, entrepreneur and founder of Digg.com, discovered an interesting way to limit the time he spends replying to emails, and it’s extremely simple. All you have to do is end all emails with “Sent from my smartphone.” Why does this make a difference? According to Rose, he found that people have different expectations based on whether emails are sent from mobile devices or computers. Presumably, any email that doesn’t include the tag “Sent from my smartphone” is sent from a computer with a full keyboard and your full attention. As it turns out, people don’t mind short, to- the-point emails if you reply on the go.The best part is that you can add the “Sent from my smartphone” from any device.You can add the signoff manually when you need a quick fix or add it to your signature.

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