November 2019 Marketing & Communications update

MARKETING & COMMUNICATIONS UPDATE November 2019

Contents

Blogs Social

Videos Events Awards Case studies Press Accord creative CSR MMA

BLOGS

Blogs

3

Accord news articles

1,325 pageviews on the blog page

SOCIAL

LinkedIn

Month

Impressions Engagements Link Clicks

Followers

October

12,000

320

210

3600

November

10,071

337

213

3,643

Variance

16.1%

5.3%

1.4%

1.2%

Although impressions have decreased this month, engagements are still growing, which means we are reaching the right people and they are interacting positively with our posts. Our follower count is also still increasing, with 43 gained over this month alone.

Twitter

Accord Main Profile

Month

Impressions Engagements Link Clicks

Followers

October

31,600

365

24

4,339

November

28,017

340

30

4,343

Variance

11.3%

6.6%

25%

0.1%

Accord North

Month

Impressions Engagements Link Clicks

Followers

October

15,500

227

16

1,714

November

10,646

192

7

1,724

Variance

31.3%

15.4%

56%

0.6%

Accord’s main Twitter profile has had a marginal decrease in impressions, which explains the slight decrease of engagements. This is probably due to blog content being posted slightly later than usual this month, meaning less shared content. Accord North mirrors this pattern, with impressions, engagements and click-through all marginally decreasing. However, our follower count continues to grow.

Instagram

Month

Impressions

Engagements

Followers

October

2,799

111

746

103

November

2,892

747

Variance

3.3%

-7.2%

0.13%

Instagram has seen a drop in engagements this month, but this is a very marginal decrease compared to the previous month. Overall, Instagram appears to be performing quite consistently as a channel each month.

Facebook

Month

Impressions Engagements Link Clicks

Followers

Facebook has seen a decrease in impressions this month, but engagements and click-through have not suffered as a result of this, which demonstrates that the content we are posting is reaching the right audiences.

October

4,309

162

12

667

November

3,715

231

23

670

Variance

13.7%

42.5%

91.6%

0.44%

VIDEOS

Videos

Accord Marketing: Marketing Agency of the Year (TTMAs 2020)

Accord Marketing: Digital Agency of the Year (TTMAs 2020)

Click the screens to watch the videos

EVENTS

ABTA Adventure, 19 Nov 2019

 John Corellis 10-minute speaking session

 Held at Japan House, Kensington, in front of 95 delegates

 Feedback score of 4.40

 Headline sponsor

Click below to view presentation

Click above to play video

CLIA River Cruise Conference, 10-11 Nov 2019

 Held at Movenpick Hotel, Amsterdam

 Logo on the screen throughout the conference sessions

 Branding on conference emails and collateral

 Headline sponsor

Events Attended

4 th - 6 th Nov

Reed Exhibitions

World Travel Market

All Day

ExCeL, London

Keith & John

5 th Nov

Encore Tickets

Encore WTM Party

20.00 onwards

Café de Paris

John

6 th Nov

TTG

WTM Closing Party

20.00 onwards

Tropicana Beach Club, London

Keith

7 th Nov

Clear Chanel

On the Record

16.00

HOME, Manchester

Amy & Lewis

8 th Nov

DCM

2020 Cinema

09.00 - 12 Noon Everyman Cinema, Manchester

Luke

9 th - 11 th Nov

CLIA

River Cruise Conference

All day

Movenpic Hotel, Amsterdam

Keith & John

14 th Nov

Jacobs Media

Travolution Awards

18.30 onwards

Hilton London Bankside, London

Maria & Pri

14 th Nov

Channel 4

Nations and Regions Upfroint

16.30

Albert Hall, Manchester

Amy & Lewis

15 th Nov

UK Inbound

UKinbound Welcome

17.00 – 21.00

Café Rouge, London Bridge

John & Sal

Keith, John & Mark L

19 th Nov

ABTA

Adventure Conference

09.30-18.00

Japan House, London

20 th Nov

Prolific North

Nostalgia in Advertising

18.00 – 21.00

Prolific North, Manchester

John

Alliance Manchester Business School, Manchester The Point, Lancashire Cricket Club, Manchester

21 st Nov

Prolific North

Northern Growth Forum

09.00 – 13.00

John

21 st Nov

Prolific North

Northern Marketing Awards

18.30 – 2.00

John & Lewis

27 th Nov

UK Travel Awards

British Travel Awards

18.30 onwards

Battersea Evolution, London Sally, Maria, Jas + others

AWARDS

Awards

Won:

 Travolution Awards:

• Digital Campaign of the Year, Discover the World

Awards

Submitted:

 Travel Marketing Awards:

• Marketing Agency of the Year , Accord • Digital Agency of the Year , Accord • Best Search Campaign , ROL Cruise • Best Brand Relaunch , CV Villas • Advertising Campaign of the Year (Under £250K Media Spend), Discover the World

• Agency Rising Star, Oli Moore • Agency Rising Star, Alex Newlin • Agency Rising Star , Daniela Bagatti

CASE STUDIES

Case studies

 Kolibri branding case study added to Creativebrief and Drum Recommends.

PRESS

Press

Press releases created:  Formidable 40s white paper released Featured in:

 Travel Weekly  Prolific North

ACCORD CREATIVE

Accord creative: brand refresh launch

 58 hero A montages created and approved  90+ documents have been updated and rebranded  31 Microsoft Office templates created and live  74 coupons produced and uploaded to The Hub  22 desktop wallpapers designed and activated  15-second looped screensaver created and activated  13 business cards designed and printed  4 printed and digital creds books  4 pitch presentation templates created  5 social media banners created and uploaded  15+ other brand deliverables

Click above to view guidelines

Accord creative: brand refresh launch

Accord creative: November collateral

 3 new business presentations  3 general presentations  3 social themed animations  8 award-supporting documents  23 marketing brand pieces

Click above to play animation

CSR

CSR

London

West

North

 Ongoing tuck shop and fantasy football league

 Ongoing tuck shop and fantasy football league

 Ongoing fantasy football league

 Christmas-themed 'After-Hours Cocktail Night' held - £169 raised

 Accord Olympics: Paper Aeroplanes

 Monthly board game night

 Digital pro bono support

arranged (Google charity grant application)

 Ongoing pro bono support

MMA

MMA

 2 updates to Members page  Email newsletter arranged

Mark Lewsey Head of Marketing

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