INSIGHT
5 key things
Online gambling players' decisions are being driven by five key things - and they may surprise you!
A new report surveyed more than 3,000 regular online gamblers about their attitudes towards online gam- bling payments, and had some surpris- ing results.
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Probably the most surpris- ing find from the report is that online gamblers are driven by a want to gamble responsi- bly and be supported in this by their gambling operators. With 65% of respondents being more likely to use a site that promotes responsible gam- bling, features like affordability checks and spending limits are proving evermore important to consumers.
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The report found that players value fast payments among their top priorities, with 80% of those surveyed citing quick payments as being important when choosing their gaming operators.
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Online gamblers also preferred to pay by bank transfer, with 7 in 10 players using this method to pay into a gaming service in the UK, Germany and Nordic coun- tries. The revolutionary system of Open Banking is being used to simplify this method of payment, which will presuma- bly lead to a further rise in its popularity. Another significant insight from the report shows a need for fast and frictionless onboarding . Around two thirds of those sur- veyed said that they would not tolerate a signup process that lasted more than 5 minutes, stressing the importance of a seamless signup process. Speeding up onboarding is not an easy task, and many operators are looking to Open Banking in an effort to deliver new payment approaches to their platforms.
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These fast payments and instant withdrawals are shown to increase deposits, with two thirds of respondents stating that they are more likely to trust a gaming service that offered instant withdrawals.
22 | Metrics Monthly
Q1 | 2021
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