Metrics Monthly Q1 | 21


5 key things

Online gambling players' decisions are being driven by five key things - and they may surprise you!

A new report surveyed more than 3,000 regular online gamblers about their attitudes towards online gam- bling payments, and had some surpris- ing results.


Probably the most surpris- ing find from the report is that online gamblers are driven by a want to gamble responsi- bly and be supported in this by their gambling operators. With 65% of respondents being more likely to use a site that promotes responsible gam- bling, features like affordability checks and spending limits are proving evermore important to consumers.


The report found that players value fast payments among their top priorities, with 80% of those surveyed citing quick payments as being important when choosing their gaming operators.


Online gamblers also preferred to pay by bank transfer, with 7 in 10 players using this method to pay into a gaming service in the UK, Germany and Nordic coun- tries. The revolutionary system of Open Banking is being used to simplify this method of payment, which will presuma- bly lead to a further rise in its popularity. Another significant insight from the report shows a need for fast and frictionless onboarding . Around two thirds of those sur- veyed said that they would not tolerate a signup process that lasted more than 5 minutes, stressing the importance of a seamless signup process. Speeding up onboarding is not an easy task, and many operators are looking to Open Banking in an effort to deliver new payment approaches to their platforms.



These fast payments and instant withdrawals are shown to increase deposits, with two thirds of respondents stating that they are more likely to trust a gaming service that offered instant withdrawals.

22 | Metrics Monthly

Q1 | 2021

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