Stormtech Spring Collection


Natural Muse ReneeHahnel

No Sunny Days Dylan Furst

Beyond the Landscape Johan Lolos


APATHOFDISCOVERY In 1977, a young man in the Canadian maritime insurance industry took a chance. He took a family loan, quit his job and didn’t look back. Launching a specialty sports apparel and accessories company from the back of his van, Blake Annable dove into a highly-competitive industry with a belief that he could build something tangible. Forty-one years later, Stormtech has gone well beyond the one-man-van operation, but Blake and the Annable family remain at the helm of Stormtech, and they maintain the values that have been in place since day one. Now a global business with over 600 styles of outerwear and accessories and 10,000 distributors in over 50 countries, the company continues to thrive on providing folks with apparel that enables them to get out and explore, whether close to home or a world away. Stormtech is also a company built upon strong personal relationships. And within these pages, we have partnered with three digital-media pioneers to showcase the places and spaces where Stormtech apparel is right at home. Renee Hahnel’s sense of wanderlust took her from her home country of Australia to life on the road, culminating most recently with a seven-month journey to all 59 of the US National Parks. Along the way, Renee finds her muse in nature. Dylan Furst embraces the inclement weather of the Pacific Northwest and sees beauty and emotion in the drizzly, dark and dramatic climes surrounding his hometown of Bellingham, WA. Belgian photographer Johan Lolos buys a one-way ticket across the world and uncovers a new direction in life. He discovers that intangible human experiences give deeper meaning to the pursuit of breathtaking landscapes. All three of these folks share a common bond: they have a passion for exploration, for the outdoors, and they want to share their experiences with the world. All three left behind a traditional path in life to pursue their passions. And all have succeeded beyond building a following of like-minded folks—they’ve found further inspiration and a sense of self along the way. Welcome to spring, a time of renewal and growth. We hope you find time to pursue your own path of discovery, whether halfway across the world or in the place you call home.



03 | Introduction: A Path of Discovery 08 | Renee Hahnel’s Natural Muse 18 | No Sunny Days: Dylan Furst’s Subdued Excitement 30 | Beyond the Landscape: Johan Lolos and A One-Way Ticket Contents

You are at your best in nature. We make the essential gear to get you out there, no matter what the elements have to say about it.



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“My travel partner is usually my husband, but traveling with anyone will save you money. You can split food, hotels, camping spots, car rental, gas, etc. As I am writing this very line I am sharing a chai latte with my husband—it’s delicious by the way.” North Cascades National Park, WA.

“Funny thing about comfort — one man’s comfort is another man’s misery.”

—RICHARD PROENNEKE, Alaskan Wilderness Pioneer

Richard “Dick” Proenneke left civilization behind at age 51 to “do a thing to completion.” That thing was leaving a conventional life in the lower 48 for what is now Lake Clark National Park and Preserve, Alaska. In 1968, Proenneke built a log cabin on remote Upper Twin Lake using only hand tools and lived alone in the wilderness for almost 30 years. Immersed in an untouched land of 10,000-foot volcanoes, granite spires, glaciers, bears, moose, caribou and wolves, he chose to exchange luxuries that we take for granted—electricity, running water, motorized transport—for a deeper connection to the natural world. And it is there in Lake Clark National Park, roughly 100 miles west of Anchorage, that Renee Hahnel found her own inspirational bliss in September 2017. “I was constantly journaling and writing down creative ideas during our three nights spent in an off-the-grid lakeside cabin,” Hahnel later wrote on her blog. “Is this the greatest national park in America?”


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“Our preferred time of day to shoot is ‘golden hour’—the hour or so just after sunrise and before sunset. Everybody and everything looks better in this soft golden light. Tourist attractions are usually much less busy at this time of day too—bonus!” Yosemite National Park, CA.



But the 28-year-old Hahnel’s visit to Lake Clark wasn’t a one-off voyage of discovery, nor an extended stay. Rather, it was part of a grand tour of the 59 U.S. National Parks. Hahnel and her husband Matthew had been on the road as full- time travel bloggers and social media stalwarts for well over a year by the time she found her own natural muse in Proenneke’s personal Shangri- La. And they too chose an unconventional route to personal discovery—a circuitous approach of constant travel in stark contrast with Proenneke’s modest permanence. Hahnel’s path to a nomadic existence began with an adventurous upbringing in Melbourne, Australia. “I was born into a loving family who raised me with a free and adventurous spirit,” she says. “I grew up riding horses, playing in the mud and running around the farm. My parents enjoyed traveling and took my sister and I on some pretty rad trips. When I was 5 they pulled us out of school for a couple of months so that we could road trip up the East Coast of Australia. When I was 10 we went to New Zealand, when I was 15 we travelled to Europe, and when I was 18 they took us adventuring all over Southeast Asia. We lived modestly and didn’t have expensive cars or a super fancy house. My parents made one thing very clear to my sister and I: Experiences are worth more than possessions.” At age 19, after her first year of university, Renee went backpacking around South America with Matthew. “During that trip I not only learned an incredible amount about myself but also about my husband, who was my boyfriend of 18 months at the time,” Renee says. “I learned that it’s okay to look gross and feel vulnerable in front of each other, that it actually brings you closer. It showed me that we could both step up in times of need and take care of each other. It taught me to have a lot of patience and kindness, even if it was the last thing I felt like doing. Over the course of those two months we saw the best and the worst sides of each other. There were some things that I didn’t like to see or feel, but these moments helped our relationship to grow and mature.” Over the next half-dozen years, she traveled to India, Europe and North America, married Matthew, and began working as a speech therapist. With a shared sense of wanderlust, the couple applied for green cards in the U.S. for several years, and eventually won the Diversity Visa Lottery in 2014. They then moved to Boulder, CO for its proximity to the mountains. Renee and Matthew arrived with all their possessions stuffed into six bags and settled into a life of hiking, snowboarding, and squeezing as much exploration as possible into their busy schedules. And they both learned how to operate a DSLR

camera to effectively document their travels. “I continued to share images from my adventures when we moved to Boulder, but didn’t actively pursue a large social media following,” Renee says. “I genuinely love the outdoors and traveling, and I think that passion comes across in my photographs. I endeavor to leave a sense of wanderlust in those viewing my social feeds and hope to inspire others to get out and adventure.” By mid-2016, Renee and Matthew had gained enough of a following to begin making a living through digital media. That fall, they took another big leap by moving into a van and hitting the road. “Everyone has different passions and things that drive them throughout their life,” Renee says. “I love waking up in a new location nearly every day, getting to experience unique places and cultures, and sharing my experiences with others.” The couple once again pared down their belongings, trading the security of a 9-to-5 lifestyle and the creature comforts of a home base for the freedom to roam. In April of 2017, to fully immerse themselves in the American landscape, they loaded up their ’88 Westfalia to explore the national parks. Starting in Utah’s Zion National Park, the seven-month journey would take them from the southwest to Florida, up the eastern seaboard, to Alaska, and finally across the Pacific to Hawaii and American Samoa. “Living out of a suitcase isn’t without it’s challenges, but it has taught me that I only need a small amount of possessions,” Renee says. “Obviously, it is nice to have some extra ‘comfort’ items, but when it comes down to it we really only need a small backpack of possessions to survive and be happy. I have found that having less stuff has helped me feel less suffocated and allowed me to grow creatively.” She and Matthew have adapted to life on the road by bringing some reminders of home with them, whether that means decorating and personalizing their van, using essential oils to unwind, or sticking with simple routines like a cup of tea in the morning and journaling at night. But ultimately, creative growth for Renee is based upon an ongoing relationship with the outdoors, and her life as a digital nomad has allowed her to fully pursue a life that she loves. Being out in nature and living a minimalist lifestyle gives her the time, space and mindset to grow and evolve. “Nature is my happy place,” Renee says, “the setting where ideas and possibilities rush to my mind. I strongly believe that life is meant to be experienced, not just dreamed about or put aside for another day. Travel is something that fuels my soul and makes me happy. Everyone should do the thing that makes them feel that way.”


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“To the eye they may look all soft and fuzzy. But trust us, they aren’t. Joshua Tree National Park.”



“I strongly believe that life is meant to be experienced, not just dreamed about or put aside for another day.”







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“In Redwood National and State Parks, CA I was blown away. This was my second visit, but I swear each time it just gets more and more beautiful. I felt awe-struck walking amongst the massive Redwoods—wise trees that have seen much more than my existence.”









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“Being prepared is the most important part of my job, and having proper gear that can get me out there comfortably is key.” Dylan Furst, at ease in the wet Pacific Northwest.

“You can see a pretty landscape and it’s great, but if it hasmore emotion, that’swhat I love. I strive to bring that emotion out.”

There’s just something about the rain. The Coastal Pacific Northwest is renowned for its foggy, moss- covered forests, cloud-shrouded peaks, and the dark waters of its rocky coastlines. During winter a pervasive mist lingers for months on end, blotting out the sun. For some it’s intolerable. For outdoor photographer and Bellingham, WA local Dylan Furst, it’s the best place in the world. “I’ve always been passionate about the rain,” Dylan says. “Growing up [in Bellingham], everyone wants to get out of here because of the weather. I’m like, ‘Well, look around, it’s beautiful.’ The fog is amazing, the rain, the clouds—you might might as well make the most of it. It’s part of my style, and now if it’s sunny, I’m likely not out shooting.”


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“I’ve always dreamed of being the first to discover an unnamed lake at the end of a forest road. Access to the outdoors is so easy where I live. It could just take a short hike through the woods to find something totally new.” Lakeside near Baker Lake, WA.



Dylan’s friends can’t be faulted; located in the far northwestern corner of Washington State, Bellingham is one of the wettest places in North America. Even die-hard locals take it with a mixture of love and resignation, dubbing their hometown “the city of subdued excitement.” But it’s also an outdoor mecca, and a place for active, creative minds to find plenty of inspiration. For Dylan, that began in high school, while filming mountain biking on the area’s local trails. What started as a fun way to capture his friends soon turned into a passion, and Dylan hoped to attend film school to make it a profession. Unfortunately, film school turned out to be too expensive, and community college turned out to be a poor fit for young “Fursty.” At age 19, he took a year-long trip overseas, working at hostels to make ends meet. He also began shooting photos. “When I got home, I just ended up staying,” he says. “By that point, photography was all I really cared about.”


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“I try to make the most out of the cloudy days, the gloomy days. I live in one of the rainiest places in the United States, so I might as well embrace it. As the snow melts in the spring, my favorite trails open again and green fills the forest.” Mt. Baker-Snoqualmie National Forest, WA.



“I decided to go all-in with photography. I never intended tomake money from it, but I knew I’d regret it if I didn’t try.”



Dylan found work at the local UPS shipping center. Photography remained a personal endeavor; he would shoot the occasional friend or coworker’s wedding, but UPS wasn’t a bad gig. His workday would start at 3 a.m. and finished at 9 a.m. It was perfect for Dylan and his photography. “If I had a 9-to-5, I would be trying to shoot in bad light,” he says. “In the summer, it’d be too harsh, and in the winter, it would be dark when I got to work and dark when I got off.” Dylan diligently posted his work to Instagram and Tumblr, a daily feed of his foggy, soggy surroundings. It was the early 2010s, and the moody vibe of his imagery resonated in the still-young world of social media. After four years with UPS, Dylan found himself with a sizeable following, and a choice: Keep climbing the ranks at his job, or dive into a realm where “followers” had yet to translate into income. “I guess I’ve always done things this way, but I decided to go all-in with photography,” he says. “I never intended to make money from it, but I knew I’d regret it if I didn’t try.” It was the risky option, but Dylan has always been creatively driven and his hometown proved an endless source of inspiration. What in his youth had been a playground turned into his studio, and his following—especially on the increasingly-popular Instagram—exploded. Still, Dylan didn’t see photography as a potential career until an international granola company reached out about a paid shoot. Then a whiskey company. Then a clothing company. Three years later, Dylan has well over a million Instagram followers and is one of the Northwest’s most wide-reaching photographers. And he did it all a short drive from home. That’s a uniquely challenging achievement, considering the inclement conditions of the Northwest. Dylan usually covers his camera while shooting with a neoprene shell to protect it from moisture, which is an ever-present issue. But when it’s 6 a.m., the skies are still dark, it’s 34 degrees Fahrenheit and raining an inch an hour, technical considerations are perhaps the least challenging part of Dylan’s style of work. “I think the biggest difficulty is just making it happen in general, finding the motivation to get out there,” he says. “It means working hard, having patience and being persistent.

But eventually it all comes down to passion, because otherwise I don’t see why you’d do it. It’s a lifestyle decision. I’ll sleep in my car at the trailhead, wake up, and just look at the morning fog. It’s where I want to be.” And there are plenty of passionate people following in Dylan’s wake. “Social media photographer” has become a legitimate career, and Dylan is one of the pioneers. He’s not, however, in it for the popularity. While social media may have made his career, it all stems from an appreciation of the environment in which he works. “I want people to respect nature, because it’s beautiful,” he says. “That’s why I’m taking pictures of it. Not because it’s going to get you Instagram likes. But a lot of my fan base is all over the world, as far away as the middle east where the landscape is totally different. For them, I feel like looking at my photos is almost a fairytale.” And Dylan is also reviving a high school passion—making music, particularly hip- hop beats—and combining his talents into a production company, all with a distinctly Pacific Northwest mood. “I’m kind of into the darker side of things, and a lot of the beats I made were a little darker,” he says. “That vibe just makes me feel something. It’s the same with photos; you can see a pretty landscape and it’s great, but if it has more emotion, that’s what I love. I strive to bring that emotion out.” Dylan recently made his connection to Bellingham a little more permanent by buying a house just a short distance from the cabin in which he grew up. It’s the perfect basecamp for his adventures, because while his travels have taken him from Australia to Iceland, it’s only increased his appreciation for home. “It’s just something about this area and Bellingham,” he says. “Out here I feel I’m always finding new stuff. I’ve seen some of the most amazing landscapes in the world, but there’s something about this place I can’t really put my finger on. I love the rain. I love the fog. As funny as that sounds, there’s just something about it. It’s who I am.”

“Everyone wants to get out of here because of the weather. I’m like, ‘Well, look around, it’s beautiful.”


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Although he’s now known as an outdoor photographer, Dylan’s early photographic inspiration came from urban environments. Exploring Vancouver, BC in 2017.








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“Watching the fog roll through. Something so dramatic, yet so silent.” Baker Lake, WA











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“There are few things I like more than waking up on the top of a mountain and watching the sun rise.” Wanaka, New Zealand.

“I didn’t go to Australia for photography. I went because I wanted a big change inmy life. I wanted to be truly independent.”

There are few things more committing than a one-way ticket to a distant land. But, when Belgian photographer Johan Lolos was 25-years-old, he dove headlong into a nomadic existence. “I bought a one-way flight to Australia in 2013,” Johan says. “I told my parents that I was going to travel the entire world by hitchhiking, living as cheaply as possible. I’d never left Europe before. I planned to be gone for three, four, five years.” Johan left behind a public relations internship in Paris, the culmination of his master’s degree. He had 7,000 euros in his bank account and wanted nothing more than to see the world. He moved his life into a backpack and brought along his digital S.L.R. camera.


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“I spent my youth with my Boy Scouts friends in the woods. My love for the outdoors started as a teenager in these Belgian forests.”



“The places you go are not the most important thing — the places themselves do not make your trip a success. Rather, it is the people you go with and the people youmeet.”

“No matter how many times I see these mountain giants, I’m speechless in front of such beauty. Being in such wild and vast landscapes always make me realize how tiny and insignificant we humans are, and how we should be more respectful and humble towards our planet Earth.” Gorner Glacier and Monte Rosa, Switzerland.

Johan had been shooting photos semi- professionally since he was in university, first to supply his music festival blog with content (and gain free entry into said festivals), and eventually he was hired to shoot a few weddings. He’d cultivated an interest in photography and the outdoors as a Boy Scout during his early teens, growing up in a small village near the city of Liège. By his early 20s, photography had become an extension of his PR work, but not an end goal in any of his pursuits. “I didn’t go to Australia for photography,” Johan says. “I went because I wanted a big change in my life. I wanted to be truly independent. But when I got to Australia, I started shooting my surroundings, the

With a growing list of international clients, Johan had settled back in Liège by early 2016. He’d become the most-followed Belgian photographer on Instagram—a new breed of celebrity in his own right. His commissioned work paid well, but it was also taking the fun out of travel, and travel photography. In a sense, his success had stripped him of his freedom to roam. “I found with commissioned work, I’d have to follow a very strict program,” Johan says. “If the light wasn’t good on that day of the shoot, then I’d come home without good photos. I just got sick of it. It wasn’t traveling any more, for me. It was more about going abroad for the shoot for the client, and that was all. So, starting last year, I really changed my approach. I focused more on personal projects like a three-month road trip in Canada, then a five-month road trip here in Europe for 2017. When you are on a five-month-long road trip, it’s not rainbows every day. There are bad moments mixed with the good moments, but I like to leave my comfort zone.” And therein lies the key to Johan’s work: he thrives on discovery, on overcoming obstacles to find something unique. For some, the pre-packaged itinerary of a week-long tour is enough. But others, like Johan, want to explore untrodden ground. It’s what drove him to leave home in the first place, what led to his photographic career, what continues to push him to grow as a person, to expand his knowledge of the world. It’s not for everyone, but the hardships of the less-traveled path can provide the greatest rewards. “Taking these big trips is challenging, and this is what makes my work very fresh andmy job exciting,” Johan says. “Trying to challenge myself every single day, every single trip, is what keeps me so engaged with my work.” Nowadays, Johan can be found closer to home. In the summer of 2017, he took off for the far-flung corners of Europe on a personal campaign called “Peaks of Europe.” From the Scottish Highlands and Norwegian fjords to Greece, Croatia, Montenegro and Albania, then finally to the Alps, he traveled by car. He was astonished by the diversity and beauty of what he found. “Every single country had his highlight,” Johan says. “In Scotland, on the Isle of Skye, it was raining so much with massive winds. Still, we camped one night with friends close to the Old Man of Storr and woke up to an insane sunrise—it only lasted five minutes and it was so stunning. Then the midnight sun of northern Norway was mind-blowing. I could go on forever and pick out details from every single country that blewme away.” And he began to discover a new layer in his journey that went beyond the pursuit of stunning geography. “I wanted to focus on my own continent, the place where I’m from, and show people that you

“Trying to challenge myself every single day, every single trip, is what keeps me so engaged withmy work.”

same way I had for the last 10 years. I just wanted to capture everything that I found interesting, to preserve the memories.” Yet dreams don’t always come cheap. Despite a shoestring subsistence, Johan knew he’d have to find a source of income. He saw early Australian Instagram pioneers parlaying their social media presence into something tangible. And like any good traveler, he jumped on that train before it got too crowded. People took notice. Johan’s work was discovered through Instagram then published by National Geographic, Buzzfeed, and The Daily Mail, among others. Soon, he was traveling free and earning a living while on the road. Johan had become a full-time photographer through circumstance—his ability to capture the beautiful places he sought out kept his wheels rolling, as it were. After a year in Australia, Johan went to New Zealand, where he landed a gig with the Wanaka Tourism Board. He understood the transportive nature of grand, untouched landscapes, of soft light, of the far-flung ground upon which he was treading, and could convey his own passion for travel to a world of likeminded wanderers through his imagery. By 2015, Johan had become a full-time photographer. But he’d yet to realize the profound effects that world travel would have on his life. “I’d reached a goal where I could continue to travel for longer and for less money thanks to photography,” Johan says, “but over the following years my goals changed. Back then, I was traveling and taking photos. Now, I am traveling to take photos, which is a significant difference. And today, as a photographer, I want to inspire people through not only my story, but also the stories of the people I meet.”


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“Delphine is the most smiling and loving person I know. She’s my favorite subject to photograph, and I’m lucky to call her my best friend too—she’s the best travel partner I ever could have dreamt of.”



“Although this photo shows a very brief moment in time— exactly 1/500 of a second—just imagine now how much water is running through this waterfall alone every minute, every hour and every day.” Southern Iceland.



don’t have to go very far to see some of the most beautiful places in the world,” Johan says. “I saw so many diverse and beautiful landscapes. I traveled with my girlfriend Delphine for one leg of the trip, but I was alone for the other two legs. So, I used Instagram to tell people, ‘Hey, guys. I’m coming to Scotland tomorrow. I’ll be around the Isle of Skye. Is anyone free to join me for a couple of days, and meet up and shoot?’ Many people came to join me, and every day I would share my story. This time, I wasn’t just documenting the landscapes, it was absolutely everything—a series of photos with a focus on the storytelling as much as the imagery. At the end, the people I met were what I remembered most.” Indeed, travel can mean many things to many people. Maybe for you, the end goal is seeing that famous landmark or landscape. But as Johan discovered, the rewards of travel go beyond the scenery. The people with whom you share your journey can provide a deeper experience, whether you’re gone for a week or a year. “What I came to realize,” Johan says, “is that the places you go are not the most important thing—the places themselves do not make your trip a success. Rather, it is the people you go with and the people you meet. Every little single human interaction, even if it’s just having a 10-minute chat with a guy who sells tomatoes in a market, that’s what makes a trip special, that’s what I remember more than anything. Sometimes on the Peaks of Europe trip it was people that I met randomly for 5 or 10 minutes and had a chat, and sometimes it was friends who joined me for 5 or 10 days, but they all made the journey special. I want to share the travel, I want to share the experience, have a laugh with someone. And that’s probably the most important lesson I’ve learned about both photography and life.”


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“The most emblematic mountain in the Alps, the Matterhorn/Cervino provides a natural border between Switzerland and Italy. An incredible 4,478-meter peak, it’s seen here glowing at sunrise from the Swiss side during my Peaks of Europe trip.”







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“I had been staring at the mountains the whole day, hoping for the low clouds to lift up. I had very little hope of seeing anything from the summit of the Augstmatthorn, but I decided to go anyway with a couple new friends. Maybe it was going to be a huge failure, maybe not. We left at 3 p.m., hiked for 90 minutes, and arrived at the summit to this scene. It only lasted for about 10 minutes before the heavenly foggy conditions faded away, just like an old dream.” Bernese Oberland Region, Switzerland.







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“Most people drive out the North Cascades Highway and go straight to Diablo Lake. But around Baker Lake, in the Mt. Baker-Snoqualmie National Forest, there are tons of hidden spots and trails that are easily accessible with little to no people.”





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“Since day one in 1977, Stormtech has been a business built on relationships. It gives me tremendous pride to see the passion for Stormtech continue in the family, and their willingness to work hard and drive the business forward into the next chapter.” – Blake Annable, Owner, President and Founder. Clockwise from left: Annable checking fabric swatches in the 2010s; on location in Iceland, 2014; an early Stormtech 3-in-1 jacket, first developed in 1987; the original company van, which was used for sales trips to sporting goods retailers, circa 1979.


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