Leadership in Action - English - 202104

TIP: Use old Facebook messages to build your business.

TIP: Give new Facebook friends a virtual handshake.

I may rattle a few cages by saying this, but I’m going to say it because it’s true: It is okay that you are networking on Facebook. It is okay if you’re not looking for a new best friend because they probably aren’t either. Just be genuine, open, and honest. Be transparent and be relatable. I can tell you that Facebook is work, but it is real connection, it has consistency, it has infinite potential, and it is worth it.

It’s a good idea to scroll back in Messenger, and I mean scroll way back! I’ve talked to people who I last talked to maybe two years ago when they said no . It makes a lot of sense right now to reach out again and say, “Hey, listen, I know that two years ago when we were chatting, it was the wrong time. Melaleuca was not a fit for you. But I’ve been finding a lot of people would rather do their shopping from home in their jammies. And you know what? The bonus is we have hand sanitizer!” A lot of people are either coming back to Melaleuca or are now saying yes .

When I send a friend request to someone, I promise you I do nothing until that friend request is accepted. When it is, I give them a virtual handshake in the form of a quick little voice message. In that message, I’m transparent about why I sent the friend request because it takes a lot of pressure off down the line when you want to approach them. Do you want somebody to think that you sent them a random friend request by chance or because you’re just looking for a new best friend? I want them to know it was very purposeful and I’m networking with intention. So I say, “Hey, thanks for accepting the friend request. I really appreciate it. I do a lot of intentional networking with the work that I do from home. I’m kind of picky about who I connect with. I noticed that we both had the [cooking] group in common, and I was enjoying some of your posts. I think we’re cut from the same cloth and would just love to hear a little bit more about you. And again, just thanks for accepting the friend request. Hope you’re having a great day.”

It all starts with a phone call.

Want to speed the growth of your organisation? Double your phone calls. Phone calls lead to appointments. Phone calls are the simple fuel that powers your business.

26 APRIL / MAY / JUNE | EU.MELALEUCA.COM

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