Partnering to grow your business
ethos.com Updated as of Sept 2024
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Agenda
Incentives
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Why agents love Ethos
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Our product suite
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Free estate planning
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Multiple ways to sell
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The Ethos agent portal—your one stop shop
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Become an #EthosVIP at this year’s GFI event
Every GFI agent who writes 5 qualifying policies* will earn an exclusive invitation to the Ethos VIP Lounge at the highly anticipated GFI Impact Event this December!
Incentive period: Oct 1 - Nov 30, 2024
Secure your spot now at agents.ethoslife.com/quote
*Qualifying policies are Ethos Term Life - Choice/Prime and or Ethos IUL The application can be submitted anytime, but the policy must be activated between 10/1/24-11/30/24 to be eligible for the bonus. The policy must stay in force through the free look period to be eligible. Controlled business does not qualify. Participants eligible for the Ethos VIP Lounge will receive invitations in December 2024. Policies terminated after the free-look period will be subject to commission chargebacks. If a policy is surrendered or lapses or is determined to be fraudulent or acquired through mis-selling before payout, the bonus associated with that policy may be forfeited. Ethos periodically makes available certain performance challenges as an additional incentive to reward defined performance metrics by its direct third-party agents and subcontractors ("Challenges"). Challenges are presented at the discretion of Ethos and are revocable by Ethos at any time—with or without prior notice—in its sole discretion. No Challenge reward is earned until the Challenge metric is completed in its entirety, and Ethos has confirmed in writing the agent's successful completion of such Challenge to Ethos' satisfaction, in its sole discretion. Agents must be in good standing with Ethos at the time of payout.
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Win a FREE custom Ethos iPad
The first 50 GFI agents who write 10 qualifying policies* will receive a sleek Ethos-branded iPad—a perfect tool to enhance your success and keep you connected on the go!
Incentive period: Oct 1 - Dec 31, 2024
Secure your spot now at agents.ethoslife.com/quote
*Qualifying policies are Ethos Term Life - Choice/Prime and or Ethos IUL The is available to the first 50 agents who activate 10 qualifying policies. The application can be submitted anytime, but the policy must be activated between 10/1/24-12/31/24 to be eligible for the bonus. The policy must stay in force through the free look period to be eligible. Controlled business does not qualify. Custom branded iPads will be shipped to eligible participants in February 2025. Policies terminated after the free-look period will be subject to commission chargebacks. If a policy is surrendered or lapses or is determined to be fraudulent or acquired through mis-selling before payout, the bonus associated with that policy may be forfeited. Ethos periodically makes available certain performance challenges as an additional incentive to reward defined performance metrics by its direct third-party agents and subcontractors ("Challenges"). Challenges are presented at the discretion of Ethos and are revocable by Ethos at any time—with or without prior notice—in its sole discretion. No Challenge reward is earned until the Challenge metric is completed in its entirety, and Ethos has confirmed in writing the agent's successful completion of such Challenge to Ethos' satisfaction, in its sole discretion. Agents must be in good standing with Ethos at the time of payout.
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6,575 families got protected! We’re in the business of protecting families, and so far in 2024…
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GFI Agents love Ethos
Matt Welsh GFI Co-Founder
Marcel Macias GFI Agent
Maria Ali GFI Agent
“I love Ethos because they bring such an incredible technology platform as well as such an amazing family to us. We just truly feel at home here with Ethos.”
“Our partnership with Ethos actually allows us to take a brand new agent, train them quickly, and help them make some money. For an agent, that means that they're helping families and that's what we're all about.”
“I'm so excited to work with Ethos because we get an opportunity to become the Amazon of financial services.”
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Ethos & GFI Ambassador
What they love about Ethos “You can take someone brand new and increase their confidence because they can enter an application with little to no experience! Ethos is the bridge of experience!” Which Ethos products GFI agents should write and when “Agents should write an IUL right away because it comes with an additional policy! It helps agents understand how to help people with multiple apps! Term LB/ROP are all great additions and very easy to write.”
Hasani Houston
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Ethos & GFI Ambassador
What they love about Ethos “We love how easy and basic it Ethos can be to explain to our clients.” What GFI agents should reach out to them about “Reach out to us about the importance of showing clients why they need life insurance coverage and the simple method on how to with Ethos.” Which Ethos products GFI agents should write and when “Since itʼs a case by case basis, use Ethos Underwriting Guide to get to know their products and really understand the clients needs.”
Lulu Van Buskirk
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Clients love Ethos too
Ease and honesty. Two things that are hard to come by in the insurance industry and during our search, we discovered that ETHOS demonstrates both traits immediately. Well-trusted company. Highly recommended. ” Ethos is amazing. I was able to get $1,000,000 in term life insurance in less than 10 minutes, NO MEDICAL exam! I was even able set up auto-pay through my bank...My fiance' will be signing up soon!!! ”
Great experience. Was approved for 1M in coverage in 5 minutes! Simple and intuitive application. Surprisingly user-friendly with great communication. Have already been recommending to others. ”
Everything was excellent and so very simple to complete. Even updating my current info on the website is simple. Thank you for keeping it simple and providing a safety net at a very reasonable price. ” Highest rating for term life insurance by Forbes. Great rates and coverage for 65 year old. Able to afford and coverage option for 15 years. Ease of online application. ”
4.8 • Excellent 2,027 reviews
The process was easy and the cost of my monthly premium is a great bargain for that much coverage. ”
Versus 2.2 average carrier rating for customer satisfaction
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Term Life Insurance Affordable coverage up to $2M from top-rated carriers. No medical exams, just a few health and lifestyle questions.
Our product suite
Index Universal Life (IUL) Instant decision* IUL with lifetime protection up to $1M. Tax-advantaged cash value growth potential with no risk of market loss.
Final Expense Whole Life Protection up to $100K with no medical exams ever (just a few health & lifestyle questions). Lifetime coverage as long as premiums are paid. Term with Living Benefits Offer the affordable protection of term life insurance with no-cost living benefits (accelerated death benefits) for 18 qualifying conditions. Return of Premium Term Life Offer term life protection with a rider that returns up to 100% of premiums paid if your client outlives the level term period.
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Ethos has modernized the life insurance purchase process with groundbreaking technology
10-minute application
Instant issue policies
No medical exams
Wide range of products
One stop shop sales platform
Seamless application
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Our product offerings Ethos works with trusted carriers to offer an array of term life products and whole life products that can be used for final expenses. These products offer face amounts up to $2 million and coverage for applicants 20–85, to fit a wide range of life insurance needs. The Ethos Term Life product suite has three products for varying risk profiles.
Get instant life insurance from Sam Jones
How our underwriting stacks up
Real-time offers We access hundreds of thousands of data points from authorized sources to provide real-time coverage offers to a wide range of applicants. Coverage with confidence We can offer coverage to over 90% of applicants aged 20-85.* If a client isn't eligible for one product, weʼll automatically reroute them to the next best option. High face amounts & hassle-free sales We offer coverage up to $2M in term and $1M in IUL, with an instant decision rate of about 90%. Manual underwriting outcomes never require medical exams.
*Averaged across ages.
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Welcome to a whole new world of life sales The widest range of instant-issue products
Index Universal Life
Whole Life insurance
Term Life Insurance
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Offer coverage to almost everyone
# of products
4
1
2
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Eliminate case management
Risk class
Best-Moderate risk Best-Moderate risk
Good to poor health
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Radically reduce your sales cycle
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Easy pivots replace dead ends
Age
20-69
20-65
20-85
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Free estate planning tools with every policy sale offer agents a natural extension to life insurance and a powerful differentiator.
Coverage
$5K-$2M
$25K-$1M
$5K-$100K
Term length
10 to 30 yrs
-
10 to 30 yrs
UW decision
90-100% instant decision
90% + instant decision
100% instant decision
Riders & perks
- Living benefits
- 5 riders are available at no additional cost including estate planning - 2 riders are available at an additional cost
- Free estate planning tools at no additional cost*
Note: Ethos IUL and John Hancock Simple Term with Vitality not available to all partners.
*Estate planning tools are available under the Perks benefit issued with eligible policies sold through Ethos. Policies issued in SC, SD, and WA are not eligible to receive the Ethos Estate Planning perk. Estate planning documents may not be available in all states.
- Return of premium
- Free estate planning tools at no additional cost*
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Ethos Term Life Insurance Living benefits, elevated risk options, and more.
Products that fit your clientʼs needs Select the product youʼd like to start an application for and if your client isnʼt a right fit, weʼll reroute them to another product. Zero case management What used to take weeks or months, can now be done in minutes with our agent-assisted application. Over 90% instant decision* Our quick application gives your clients an on-the-spot decision with affordable coverage options and no medical exams. Riders & perks Offer living benefits, return of premium, coverage up to $2M, and free estate planning tools with every policy.
John Hancock Simple Term w/ Vitality & ROP
Ethos Term Life - Choice w/ living benefits
TruStage TM Term Life
Ethos Term Life - Prime
Risk class
Best risk
Moderate risk
Best to Moderate risk
Best to Moderate risk
Age
20-65
20-65
20-69
20-50
Coverage
$100K-$2M
$50K-$1M $5K-$300K
$25K-$500K
Term length
10 to 30 yrs
10 to 30 yrs
Annually renewable to age 80
25 & 30 yr. Renewable through age 94
UW decision
90% instant decision
90% instant decision
100% instant decision
100% instant decision
*From ages 20-85. Averaged across ages.
Note: John Hancock Simple Term with Vitality not available to all partners.
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Ethos IUL The widest range of instant-issue products 15 MIN
Competitor #1 Competitor #2
Fast, simple platform
Full instant underwriting for optimal pricing
Digital application & instant decision
Advanced underwriting decisions for more confident approvals & reduced rescission risk
$1M Max coverage 3x Faster than competitors
$1M max coverage
4 case designs including retirement income solve
Higher cash value potential with lower policy changes
5 index options with competitive rates
Living benefits with simple, lien-based percentage payments
Personalized client report with every illustration
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Ethos Whole Life Insurance Simple final expense coverage for your clients. Never lose another sale We offer instant issue whole life up to $100K, perfect for clients who donʼt qualify for term life insurance. Products that fit your clients needs Select TruStage Advantage Whole Life to begin. If your client isn't a fit, we'll reroute them to TruStage Guaranteed Acceptance Whole Life. Final expense coverage Offer a great way for your senior clients to protect those they love the most with a top-rated carrier. Estate planning tools (a $898 value) With any eligible life insurance policy, clients will get access to digital estate planning tools at no extra cost.*
TruStage TM Advantage Whole Life
TruStage TM Guaranteed Acceptance Whole Life 1
Health
Good to fair
Poor
Age
20-85
40-85
Coverage
$5K-$100K
$2K-$25K
UW decision
100% instant decision
100% instant decision
1 Guaranteed approvals are available for ages 45–80 via TruStage™ Guaranteed Acceptance Whole Life.
*Estate planning tools are available under the Perks benefit issued with eligible policies sold through Ethos. Policies issued in SC, SD, and WA are not eligible to receive the Ethos Estate Planning perk. Estate planning documents may not be available in all states.
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Estate planning
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As customers experience one of these events, they’ll need life insurance and an estate plan
Thatʼs where Ethos comes in. Every person will encounter major life events that call for an estate plan, or an update to an existing one. That means everyone can benefit.
Borrowing
Getting married
Having a child
Buying a home
Retirement
End-of-life planning
Would it make sense to l eave money behind for your family without any direction?
Legal/Probate avoidance (FREE LIVING TRUST)
Nearly 40% of eligible policyholders who donʼt have a will in place plan to create one in the next 12 months.
360 protection with ETHOS
Loss of live or loss of income (ETHOS TERM WITH LIVING BENEFITS)
Protection against capital gains tax or Market Loss (ETHOS IUL)
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Estate planning should be a core part of every person’s financial wellness journey
It enables greater enjoyment of life
It helps people feel more secure in their financial future
It helps people understand their financial obligations Estate planning can help customers build a fuller picture of current and future obligations in a guided manner.
Estate planning can give customers confidence to make choices knowing that their loved ones are provided for
Estate planning can help customers gain insight into their financial future (and their impact on their loved onesʼ financial futures).
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We can help you make estate planning accessible to your customers in a comprehensive, yet simple, manner
We educate on the value of an estate plan (and the importance at any wealth level).
“I havenʼt gotten around to it.”
We provide an easy, step-by-step process to help them get started.
“I donʼt know how to get an estate plan.”
We provide this service at no cost to your customers.
“Itʼs too expensive to set up an estate plan.”
Ethos estate planning tools Are available at no additional cost to eligible policyholders (a $898 value)*
Clients will get complimentary access to:
Legal Will
Living trust
Power of attorney Hands temporary financial decision-making authority to a trusted person if someone becomes incapacitated
Determines how assets are distributed, who will care for dependents, and who will manage the logistics of those decisions
Distributes money over time and allocates funds to specific needs, like education and housing
Medical consent
Healthcare directive
Specifies what medical actions should be taken in the event someone is no longer able to make decisions due to illness or incapacity
Provides instructions to a caregiver for a dependentʼs medical emergencies
*Estate planning tools are available under the Perks benefit issued with eligible policies sold through Ethos. Policies issued in SC, SD, and WA are not eligible to receive the Ethos Estate Planning perk. Estate planning documents may not be available in all states.
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Ethos offers no-cost access to estate planning A high-value benefit that other providers charge hundreds of dollars for
Traditional lawyers
$898+ $0
Estate plan price
$2,500+
$499+
$249+
Terms
Get full estate planning bundle at no cost. Unlimited changes available indefinitely
One-time legal fee with limited or no changes included
Year one pricing renewals at $39 per year
Pricing includes one year of changes and
auto renews at a bundled price of $120 per year
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Most consumers don’t know they can create a legal will at no additional cost. Here’s how to bring it up. How to use estate planning to grow your business
Include it in your sales scripts. Share this valuable perk with all eligible new clients.
Re-engage someone who got a decision but didn’t activate a policy. Use estate planning as another reason to reach out and ultimately convert these customers.
Get referrals from existing policyholders. Ask existing policyholders with access to Ethos estate planning tools if they can refer friends and family.
Improve retention by supporting them through more life needs. For customers who are going to lapse, use estate planning as a differentiator to ensure they feel supported through multiple life events.
Reach out to policyholders with expiring terms. If someone’s term is close to expiring, give them a reason to renew by creating a legal will and trust.
Provide support for major life events. Use major life events, like buying a house or having a child, to pitch the combination of life insurance and estate planning.
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You know how to sell life insurance. Here are some conversation starters for estate planning. Questions to ask about estate planning
Have you created or updated a will or trust in the last three years?
Don’t have a will or trust? We recommend everyone have a will at minimum because it allows you to decide who’ll receive what you own when you pass away. It also designates guardians for your children should you pass away when they’re minors. If you don't have a will in place, the state you reside in will determine how your property is divided and who takes care of your children.
Already created one? We recommend that our customers update their will after any major life event—large purchase, dependents turning 18, the birth of a child—or every three years, whichever comes first.
Beyond a will, have you thought about other important estate planning products? Living trust Do you want to provide all of your assets as a lump sum to your heirs when you pass away, or do you want some assets to be for specific things (like college) or distributed over time?
Medical consent Have you written down your wishes in case you become medically incapacitated?
Power of attorney Have you and your spouse created a power of attorney agreement to allow someone to make decisions on your behalf in case you aren’t around or are incapacitated?
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Multiple ways to sell
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Multiple ways to sell
Agent-assisted application Our recommended sales motion for higher close rates and better persistency ● Option 1: Choose product type ● Option 2: Let our proprietary
real-time underwriting engine find the best product for which your clientʼs likely to be approved
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The agent-led sale
Determine life insurance need
Run a quote
Start an app with the client
Approval
Pick coverage options
Underwriting
Provide payment
Coverage begins!
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Ethos waterfall product routing Best for healthy clients or those with unknown health/credit who are looking for general protection
Choose “Start quote” from the Term Life Insurance tile
Default product routing for client self-serve apps started from agent website
Ethos Term – Prime (LGA)
Ethos Term – Choice (Ameritas)
TruStage™ Term Life
TruStage™ Advantage Whole Life
TruStage™ Guaranteed Acceptance Whole Life
Note: Does not route to IUL or John Hancock Simple Term with ROP
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Ethos direct product routing Ideal for agent-assisted sales, specific coverage goals and clients with known health or credit issues.
Choose “Start application” for all
Index Universal Life
Final Expense Whole Life
Term with Living Benefits
Return of Premium Term Life
Ethos IUL + Ethos Term – Choice
TruStage™ Advantage Whole Life
Ethos Term – Choice
John Hancock Simple Term with Vitality & ROP
TruStage™ Advantage Whole Life
TruStage™ Guaranteed Acceptance Whole Life
TruStage™ Advantage Whole Life
Ineligible/declined applicants can start an app for: ● Term with Living Benefits ● TruStage™ Term Life ● Ethos IUL
TruStage™ Guaranteed Acceptance Whole Life
TruStage™ Guaranteed Acceptance Whole Life
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Multiple ways to sell
Client self-serve application Supplement your agent-assisted sales with sales generated by clients on their own ● Market your unique website link and QR code linking to an application they can submit on their own ● Email a quote to complete the application
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The Ethos agent portal
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The Ethos agent portal is your one-stop shop to run your business
Instant quoting & agent-assisted apps
Real-time customer view
Share your free agent website & QR code
Keep track of your teams performance
Access free self-serve training
Browse our library of marketing & sales resources
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Instant quoting and agent-assisted apps ● Increase conversion & build high-touch, consultative relationships with your clients ● Seamless application process with customized coverage in 10 minutes or less
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Real-time customer view ● View application details and underwriting information ● Know when to follow up when a
Joe Smith
policy enters grace period, premium payment fails, etc. View your “Tasks” on policies that need additional action
●
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Track your team’s performance ● Identify agents with low persistency or chargebacks ● Reward top performers based on premiums and persistency ● Get a visual overview of your agency for better management
Joe Smith
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Hello, Joe Smith
Self-serve training Get up to speed fast on products and tools you need to know ● How to videos ● Complete Help Center ● Sales training ● Marketing templates
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Marketing tools to help you grow your business
Custom co-branded website & QR code to expand your reach
Comprehensive sales support + marketing templates for email & social campaigns
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Recent agent portal features Simple features to enhance your portal experience
Share with split compensation Whether it's your upline, trainer, a colleague who shared a lead, or a share from your base shop, easily split compensation when starting a quote or an agent-assisted application.
Submit apps with SMS eSignature During an app , choose to send a secure SMS code to your client's phone. The client simply reads the code back to you, which acts as their legally binding eSignature.
Update your clients payment details Update client payment information to prevent policies from lapsing within your agent portal. Go to the Customers tab, click on the policy, and select “Update customer payment.”
Easier than ever to recruit agents Weʼve revamped the agent onboarding process to make recruiting agents as seamless as possible! All they need to do is go to our sign up page , go through a few onboarding steps, and voilà—theyʼre ready to go!
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Next steps:
You’ll be up and running same day!
Log in to your Ethos agent portal:
agents.ethoslife.com/login
Got questions?
Agent support agents@getethos.com (415) 797-0864
Enter phone # or email to authenticate Ethos portal account
Familiarize yourself with resources
Access webinar training ethoslife.com/agents/gfi-webinar-training
Reach out if you have any questions through the agent portal.
Activate a policy and start earning!
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