U.S. Ecommerce Will Rise 18 Percent Amid Pandemic After digital research company eMarketer released its February 2020 forecast projecting modest growth of 2.8 percent to $5.621 trillion in total U.S. retail sales, the coronavirus pandemic took the U.S. economy by storm, causing store closures, stay-at-home orders and declined demand for nonessential goods. As a result, the company now expects there to be a 10.5 percent decline in total U.S. retail sales this year, with a 14 percent drop in brick-and-mortar sales. But the news isn’t dire for all retail channels. Ecom- merce is poised to grow 18 percent following a 14.9 percent gain in 2019, further evidence of the digital shift. In the US Ecommerce 2020 report, eMarketer ex- plores new predictions that reflect the impact of the public health crisis and consider which trends are here to stay. Here are some key takeaways from the report:
• Ecommerce sales have been driven by a surge in click-and-collect, specifically curbside pickup, allow- ing U.S. consumers to make immediate purchases while minimizing human contact. eMarketer now ex- pect U.S. click-and-collect ecommerce sales to grow to $58.52 billion, up 60.4 percent from its initial forecast of 38.6 percent growth. • eMarketer’ s 18 percent growth forecast for U.S. (Cont’d on Page 10)
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