Board Converting News, March 25, 2024

PPC Spring Outlook (CONT’D FROM PAGE 1)

der, retired, and lived on their pensions. • The Boomers — Born between 1946-64, this hard-work- ing generation showed up early and stayed late. They were more likely to divorce and be rejected by corpo- rate America in favor of younger, cheaper workers. • Gen X — Born between 1965-1980 and seeing the downfalls of the generation prior, Gen Xers sought a work-life balance that focused on the areas of life they deemed most important. • Millennials — Born between 1981-1996, the millennials grew up being acknowledged for everything they did in an “everyone wins” environment. These tech-savvy, digital natives want to help make the world a better place if only they could pay off their student loan debt. • Gen Z — The newest members of the team born be- tween 1997-2015 values diversity, inclusivity and social justice. This group will soon outnumber the previous generations. Unlocking The Generational Code During the presentation of Mark Brothers, Senior Vice President of Human Resources and Deputy Compliance Officer at RRD, attendees will dive into the significance of managing a diverse, multigenerational workforce. From understanding the unique characteristics of dif- ferent generations to navigating challenges and seizing opportunities, actionable insights will be provided. Additionally, modern leadership strategies for attract-

Ryan is respected by her clients for her real-world in- sights, high-content messages, and actionable ideas de-

livered through her interactive and engaging workshops and programs. A native of Cleveland, Ohio, she has over 13 years of manufacturing and industrial experience, and brings a wealth of practical knowledge to help members better understand, nurture and retain new talent.

Lisa Ryan

The problem for many employees in the workplace is that they don’t believe their contributions are valued, Ryan says. They are further held back by what they deem to be “old-school ideas” and they feel misunderstood by their older leaders. “From the beginning of time, we’ve had trouble talking between the generations,” Ryan said in a past presenta- tion. “In order for us to keep this employee engagement when we have four generations working in the workplace at the same time, we need to figure out how we’re wired so that we can better communicate with each other.” Ryan will offer tips on how we learn about ourselves, and how to communicate with others who may be wired differently due to the year they were born: • The Traditionalists — Born prior to 1945, they typically had one job their entire life, climbed the corporate lad-

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March 25, 2024

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