The Legend of
THE KING’S WELL The illustration for Regent Phu Quoc is inspired by a king’s legend on this idyllic Vietnamese Island. The historical site of The King’s Well in An Thoi Town, is said to have sprung into life in the 18 th century when Emperor Gia Long, the first King of Nguyen Dynasty Viet Nam, plunged his sword into a stone. Starved of fresh water and food, Lord Nguyen called out to the heavens whilst being pursued by local rebels. Upon removing his sword from the stone, a stream of freshwater magically erupted, and many rice fishes surfaced upon the sea saving the King and his army. He continued to rest and recover using Phu Quoc Island as a shelter, and eventually defeated the rebels. Today, a stele has been erected next to the well and the King’s armchair sits at the exact location in Phu Quoc to commemorate this extraordinary event. The spring of water accompanied by lucky rice fish became local symbols of luck alongside pearls and peppercorns which are found in and around the island.
REGENT DESIGN PHILOSOPHY
The rebranded Regent is all about the beauty of contrasts where discreet opulence redefines luxury tropes with nuanced contemporary design cues. The new visual identity evokes a golden era of decadence when the Regent story was set in motion. The design narrative is conveyed through a new brand colour, Celadon, used in Ancient Chinese pottery and enhanced by bold, jewel tones. Iconic architectural and design features will add a touch of elegance and sense of spectacular to each Regent hotel and are complemented by signature flourishes tailored to each distinctive location, including bespoke illustrations, each developed to tell a different hotel story.
BESPOKE ILLUSTRATIONS
The new Regent design philosophy comes to life with illustrations that depict each hotel’s take on the legendary icon of its location or the well-established legend of luck. Used on inside of envelopes or paper bags, and even on the inner lining of umbrellas, they will become part of our guests’ journey to discover a destination.
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REGENT PHU QUOC
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