10A — August 20 - September 16, 2021 — Retail Development Reimagined — M id A tlantic Real Estate Journal


R etail D evelopment R eimagined

Dartcor partnerswith New Stand at Work

YogaFit&Spa leases 1,900 s/f at TheLivingstonTownCtr. AzarianRealty Co. announce recent retail openings in NJ

EW JERSEY — Az- arian Realty Co. announced four new leases and five new openings in the recent months. The Az- arian Group was founded in 1970 and its owned and man- aged portfolio includes 18 com- mercial properties throughout New York and New Jersey totalling over 1,200,000 s/f . Recently Signed Leases Allendale Town Center, a 90,000 s/f grocery-anchored shopping center in Allendale, adds Poke Time to its mix of 16 stores. Poke Time has leased 2,008 s/f , making it the restaurant’s second area location. The re- maining vacant spaces range from 2,008-3,524 s/f . Two new leases have been signed at the Walgreens Shop- ping Center, a 40,000 s/f shop- ping center located on Rte. 46 in Fairfield. Chiropractor Dr. Leonard Russo leases 1,550 s/f of office space for the practice’s third location. Additionally, Delizia Pizza Kitchen leases 2,000 s/f for its fourth loca- tion. One remaining vacancy is available at 1,500 s/f . YogaFit & Spa leases 1,900 s/f at The Livingston Town Center in Livingston. The re- maining vacant spaces at the two-floor, premium town cen - ter range from 2,064-4,434 s/f . New Openings The highly-ant i c ipated grand opening of Mayweather Boxing+ Fitness took place on June 12, 2021 at The Shoppes at North Brunswick in North Brunswick. Mayweather Box- ing+ Fitness leased 3,397 s/f in the upscale lifestyle center POMPTON PLAINS , NJ — The Goldstein Group an- nounced that Popeyes Louisi- ana Kitchen has signed a lease for a pad site under construc- tion located at Plaza 23, 500 Rte. 23 North, Pompton Plains, according to Chuck Lanyard , president of The Goldstein Group. The deal, which consists of 2,510 s/f, was brokered by Chris Conway , director for The Goldstein Group represent- ing the tenant. Rob Murphy from Philips Edison & Com - pany represented the landlord, Plaza 23 Station LLC. “The free-standing pad site offers Popeyes outstanding N

New Stand at Work

Philadelphia and New York City metro markets. “Dartcor and New Stand share a common vision of what tomorrow’s workplace could and should be. In combining the New Stand’s technology, media, and design expertise with our culinary and hospi- tality strength, we can offer a workplace dining experi- ence that is more convenient, healthier and more sustain- able,” said Warren Leeds , CEO of Dartcor. “Together, this partnership will continue to leverage the power of food and hospitality to ease the transition back to the office for employees.” “Dartcor is an ideal part- ner for us in corporate office settings, as their approach, philosophy and commitment to quality align perfectly with New Stand’s” said Andrew Deitchman , CEO and co- founder of New Stand. “New Stand at Work is all about cre- ating highly-curated experi- ences around each installation that make peoples’ days bet- ter. Offering, locally-sourced, high-quality, delicious, fresh food is an important part of the formula for success.” Inspired by world-class chefs and culinary experts, Dartcor’s highly customized food service programs elevate corporate dining and deliver unique hospitality experiences that help make the return to the workplace exciting, healthy and engaging. Built around an attention to detail, creativity and high-touch customer service, Dartcor’s services are guided by an understanding that food has a unique power to not only nourish individuals but to fuel organizational culture and enhance the bottom line by increasing engagement and promoting employee wellbeing for a healthier, more efficient workplace. MAREJ

WHIPPANY, NJ — Dart- cor , one of the region’s lead- ing providers of premier cor-

porate din- ing services, announc ed it has been named the first operat- ing partner to New Stand , an amenities provider for

The Livingston Town Center

and it will be the franchise’s. first location in New Jersey. Fair Lawn Medical Arts Center has leased 1,297 s/f to Dr. Cella, Foot and Ankle. One vacancy remains at 2,331 s/f . The use is exclusively medical and professional. The newly renovated Pine Brook Plaza on Rte. 46 in Pine Brook has had two new stores open in recent months. A 940 s/f hair salon, Luxe Hair Studio, and a 2,111 s/f fitness space, Marc Wahlberg’s F45 Training. This is Luxe Hair Studio’s first location. F45 Training has been ranked the #8 fastest growing franchise by Entrepreneur. com. The remaining vacancies in Pine Brook Plaza include

two 900 s/f spaces, both of which are 2nd generation res- taurant spaces. Fitness Together, another fitness franchise, has leased 1,479 s/f in The Montvale Shopping Center in Montvale. Fitness Together has over 120 locations in the US. The shop- ping center is now fully leased. The Azarian Group, L.L.C. is a privately-owned, full ser- vice property management / development organization engaged in the acquisition, development, redevelopment, management, leasing, insur- ing, construction and finan - cial management of retail, commercial and investment properties for its own portfolio as well as third parties. MAREJ

Warren Leeds

microcommunities in the New York City and Philadelphia metro areas. Established in 2015, New Stand is a New York City-based day improve- ment company pioneering tech-powered “newsstands” to provide everyday conve- niences, curated goods, and exclusive experiences. The company’s New Stand at Work product is focused on expand- ing the New Stand concept into office buildings across the country. Built to redefine the tradi - tional office experience, New Stand at Work offers contact- less micromarket solutions powered by propriety point- of-sale technologies, giving employees seamless access to snacks, beverages and grab- and-go meals, as well as help- ful products such as pain re- lievers and umbrellas. Today, the company has 20 locations across the US. With an eye to- wards continued growth, New Stand announced a $40-million Series B funding round led by Brookfield Property Group , one of the largest real estate owners in the United States, earlier this year. The partnership will enable New Stand at Work to bring Dartcor’s chef driven grab- and-go menu to their markets in office buildings across the region. In addition, Dartcor will be the first corporate food service provider to offer New Stand’s one-of-a-kind grab-and-go solutions in the

Conway of The Goldstein Group brokers 2,510 s/f deal in Pompton Plains, NJ

visibility,” said Lanyard. “Pla- za 23 is a strong neighborhood shopping center anchored by a grocery market and Jackson Ave. is a heavily traveled road leading to the local communi- ties.” The shopping center is an- chored by Stop & Shop, TJ Maxx, HomeGoods, Smash- burger, VerizonWireless, Moe’s Southwest Grill, GNC, Jersey Mike’s Subs, Playa Bowls, Vi- sion Works, and Sally Beauty. Popeyes Louisiana Kitchen was founded in 1972 as a sin- gle retail store in Cleveland, Ohio. MAREJ Pad site under construction located at Plaza 23, 500 Rte. 23 North

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