T h e C h a l l e n g e
On the outskirts of the University ofWisconsin in Madison, the ten-story retirement home on Segoe Road has been a staple of the local community, and for senior adults specifically, since its construction in 1974. However, once the property changed hands in 2020, this legacy structure faced an uncertain future. New owners collaborated with Tri-North Builders to reconceptualize the property into Renaissance Senior Living of Hilldale to revitalize the residences and serve the Madison area. The overhaul would require a host of contractors to upgrade and update the building to continue serving Madison seniors for another fifty years. Thanks to the longevity of masonry construction, there was no need to reconstruct the building façade. However, the antiquated aesthetic of the pre-existing brick would minimize the efforts of the entire operation if left untreated. Simply put, Tri- North Builders needed someone who could make the outside of this retirement home as excellent as the quality of care found within it.
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