HOTELS
BROWN HOTELS LAUNCH THE THREE NEW PROPERTIES IN THE RED SEA OF EILAT
The hotel group’s latest expansion brings the vibrant energy of Tel Aviv to the seaside city of Eilat, with the opening of Brown Eilat, Brown Lighthouse Eilat and Brown Red Sea
I nternational hotel group, Brown Eilat, Brown Lighthouse Eilat and Brown Red Sea – in the city of Eilat, in Southern Israel. With Brown Eilat situated along the Peace Lagoon near the northern beach of Eilat, and Brown Lighthouse Eilat and Brown Red Sea located centrally amongst the city’s amenities, these three unique hotels are the first Israel properties by Brown Hotels to launch outside of Tel Aviv and Jerusalem, invigorating this seaside town with the up-beat energy of Tel Hotels, has announced the opening of three new hotel properties – Brown Aviv. A region long-favored by domestic travelers, Eilat has gained popularity with international tourists due to its year- round sunny climes and its increased accessibility since the opening of the
Ramon International Airport in 2019. To meet the demands of this new wave of tourism, Brown Hotels introduces Brown Eilat, a cozy, 84-room adult-friendly boutique hotel with a retro aesthetic, Brown Lighthouse Eilat, a well-equipped, 152-room resort reminiscent of its well- established Tel Aviv counterpart, and Brown Red Sea, a 154-room stylish resort conveniently located adjacent to the Seven Stars Mall opening later this year in the VAT-free city haven. Situated amongst the city’s bars and restaurants is Brown Eilat, an adult-friendly boutique hotel with an aesthetic inspired by Miami South Beach of the 1930’s. The hotel maintains the retro design of the original Brown Hotel, presenting 84 stylish rooms and suites with a Copacabana
aesthetic. With a choice of five room categories – ‘Urban Room’, ‘Terrace Room’, ‘Classic Room’, ‘Studio’ and ‘Junior Suite’ – each offers a waterfall shower room, luxury bathrobes and fine Egyptian cotton linens and towels, with the addition of private balconies, private jacuzzi baths and terraces for some of the larger rooms and suites. With an extensive amenity complex, Brown Eilat presents a cocktail bar, a swimming pool and a vibrant boutique where guests can pick up locally-sourced vintage items. For its culinary offering, Brown Hotels has brought ‘CENA’, its Italian concept from Tel Aviv, presenting a relaxed menu of Italian and Mediterranean classics with a backdrop of the Red Sea for the perfect chill-out eatery to experience Eilat. Brown Lighthouse Eilat is a 152-room-and-
16 • www.itn.co.il
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