July 2023
March 2020
suite resort manifesting the urban design aesthetic of Tel Aviv on Eilat’s coastline. With a plethora of shops, bars, restaurants and beautiful beaches all within a short distance, the hotel is ideally situated for the perfect Red Sea family getaway. The recently opened hotel offers a swimming pool and sun loungers, a premium adults- only sun terrace which overlooks the Edom mountains and the coastline with surrounding suites that have terraces with private jacuzzi baths, the renowned Brown Hotels Mediterranean breakfast buffet and a kids complex which offers a range of family activities, Gymboree, movie screenings and more. With a calming colour palette of earthy tones, with clean lines and natural wood furnishings, Brown Lighthouse Eilat presents multiple room categories to choose from – ‘Classic’ and ‘Balcony’ terrace rooms, ‘Penthouse’ suites and a number of spacious ‘Family’ suites Hotels in Israel must also deal with a multitude of regulations set forth by the government and this can often become a major headache. While the government has been working to some extent to minimize red tape, there is still a long way to go. housekeeping. Being in the service industry in Israel, getting good staff to wait, to cook, to clean, to staff reception, is not easy. The pressure on the hotels is to constantly increase wages. It is not only the salary alone, but also the costs around that. We have five thousand employees. We have five thousand families relying on us. That is a lot of weight on our shoulders. I worry about that. I worry about the manpower. I worry about development because we are at the height of craziness now. It is a seller’s market and people are asking ridiculous prices.” “Minister of Tourism Yariv Levin has been very good for the business,” Nissenbaum said. “I think he made some really wise decisions with Israel’s resources and marketed Israel in the right way. Can more be done? Absolutely. The PR we have outside is not where it needs to be.”
which can accommodate parents and up to 5 kids – all of which feature a bathtub or a waterfall shower, quality bath products from Molton Brown, Egyptian cotton linen
furnishings, an impressive swimming pool lined sun loungers for soaking up the rays, a pool resto-bar serving up fresh Mediterranean dishes and signature Nissenbaum said he doesn’t believe Israel’s efforts to create a star graded system for Israel’s hotels will work. “The only thing people look at today is what the travel agents and social media are saying.” “We have enough Anglo-Saxon tourists, we need to spend money on really good people who are out there, talking about Israel. There are a lot of people who are scared to come.” “My worry is that someone who is not as connected to the prime minister will enter the office and they won’t be given the budget and it will be worse than it is now,” he said. “Ninety percent of the focus is right. I wish Levin would stay.” cocktails, a spa complex with an extensive menu of rejuvenating treatments and fully-equipped gym. With rooms to suit every traveller Brown Red Sea offers a ‘Standard’, ‘Superior’, ‘Terrace’, ‘Garden’ or ‘Tulip Suite’, which are all pleasantly designed with a blend of natural elements and feature ensuite bathrooms. The ‘Terrace Rooms’ offer sunny balconies and ‘Garden Rooms’ offer guests private, park-facing gardens. The supersized ‘Tulip Suites’ each feature a separate bedroom and living room, a balcony with park or pool views, plush double beds, large wardrobes, spacious ensuite bathrooms and a kitchenette. Every hotel in Israel must somehow set itself apart from the others. According to Nissenbaum, “each hotel has its niche and each tries to expand beyond that niche. Everyone thinks they are the best; that is not always true. We do have that reputation out there. We are the market leader in Jerusalem, Eilat and Haifa and we are considered the luxury player.” “In our hotels, you will experience local Israeli flavor at the highest level,” he said. “For Israel, this is the best service that you are going to get.” Situated amongst the city’s bars and restaurants is Brown Eilat, an adult-friendly boutique hotel with an aesthetic inspired by Miami South Beach of the 1930’s
and towels and bathrobes. Many of these rooms benefit from spacious balconies and terraces with private Jacuzzis, which look out across the pool, Eilat’s Marina and the Red Sea.
With the surrounding desert the main source
of inspiration, Brown Red Sea is a comfortable 154- room hotel that manifests a
warm and relaxing sandy aesthetic, with an air of nostalgia sweeping through this revamped retreat. Maintaining Brown Hotels’ boutique vibe, Brown Red Sea presents a plush and welcoming lobby decorated in natural hue and stylish
BSR Tower #2, 4 th Fl. 1, Ben Gurion Rd. Bnei Brak 5120149 Israel Tel: +972 37610713 | Cell: +972 54 4321334 Fax: +972 50 8960049 | Email: israel@ofakimtc.co.il
Israel Travel News • 53
Made with FlippingBook - Share PDF online