HOTELS
July 2023
PRIMA HOTELS WILL BUILD ANOTHER HOTEL IN NETANYA LA-VIE - Luxury Urban Tower: The new luxury hotel will cost of approximately 60 million ILS W ith a clear future vision to appeal to the lifestyle segment audience, alongside the growth of domestic and business tourism, the Prima Hotels chain expands and strengthens its boutique hotel sector, and with the collaboration of “Keren Segula Development”, the two will the project: Luxury Urban Tower – LA-VIE” – A tower that will include luxury apartments and a hotel in the city of Netanya. With the completion of the construction process, the Prima hotel chain is expected to inaugurate a second luxury hotel, next to the David Tower hotel, also located in Netanya, and to reach a total number of 17 hotels throughout the country. The Prima Hotels chain purchased the rights to the hotel from the “Keren Segula Development” for approximately 60 million ILS. The construction of the tower, on King David St. in Netanya, will begin in the near future and the hotel is expected to open its doors to guests at the end of 2025. The new hotel of the Prima Hotels chain is expected to include 72 rooms and suites, including balconies with sea views. The project was designed by the architectural firm Raziel Architects, who specialize in the construction of luxury towers, including hotels. The hotel is expected to offer its guests a restaurant and a luxury spa with a gym and an indoor swimming pool. The location of the hotel is in proximity to the city center and its proximity to the beach just a few steps away. The hotel will have a spectacular view of Netanya’s coastline, as well as easy access to the popular Sironit beach and the entertainment and recreation complexes including restaurants, cafes, shops and lively bars located next door. Avi Dor, CEO of the Prima Hotels chain: “We are happy about the addition of the new hotel, as part of the strategic vision of the Prima Hotels chain for the near future, with the aim of strengthening the appeal to diverse tourist audiences and matching the trend of strengthening domestic tourism and business in this type of hotel category”.
A NEW HOTEL HAS BEEN LAUNCHED IN ISRAEL: IN THE CITY OF RISHON LEZION Raphael House Hotel - the first luxury hotel in Rishon Lezion was officially opened with an investment of 20 million ILS
W ith an investment of more than 20 million ILS, the boutique hotel “Raphael House” was launched – the first hotel in Rishon Lezion. The hotel has 30 spacious rooms and a luxurious suite designed in a classic and elegant style that corresponds with the history of the building that was preserved and built in the 18th century by Baron Rothschild. In the past, the building was used as the officials’ house and the city hall, and over the years it has preserved its character, style and roots. Due to the history of the building, its concept – feel Rothschild – was also derived. The hotel was founded by businessman and hotel owner Yoad Sarusi, a resident of Rishon Lezion himself. The hotel is built to the highest standards and qualities with an emphasis on the smallest details – both at the product level, and at the service level down to the smallest details so that every guest feels no less than the baron himself. When you arrive at the hotel, you will receive a glass of champagne and a personal escort to your room. During your stay, you can enjoy a spacious and beautiful patio full of vegetation,
good music and a business lounge that will provide coffee, tea, water, tea infusions and other treats throughout the day, alongside a health corner, cookies and crisps. The rooms are equipped with exclusive and advanced accessories: a Nespresso coffee machine, tea infusions, a 55- inch Sony IPTV smart TV with a connection to Netflix and Yes channels, exclusive edition sweet popcorn (on arrival at the hotel), mini fridge, 2 bottles of water, slippers and soft and pleasant robes. The location of the hotel in the center of the city makes it a magnet for all the cultural, historical and entertainment centers of the city that are close to it and that’s not all – because the hotel will offer its guests a rich content and cultural package that includes unique collaborations with the city’s strong cultural institutions: from LIVE Park Rishon Lezion to The cultural hall in the city.
22 • www.itn.co.il
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