Raise Foundation | Annual Report 2022
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Raise-ing the brand
2022 was a big year for the Raise Marketing team and the growth of our brand. We launched our new website – packed with great content and using our effective new branding. We worked on improving the user journey, particularly with our new quick-and-easy application form. We also decked out the office in our new branding, making our space a reflection of Raise and our values. Our Raise Digital Hub (below), previously known as the Raise Digital Village, also had a makeover and some significant functionality improvements. Returning applicants and qualified mentors can now simply log in and sign up for the next intake, and mentors can choose program preferences that suit them. Improving the experience for our mentors is a key way to help with recruitment and get mentors to reapply.
We’re always working on new ways to grow our brand and spread our message of hope and empowerment. In 2022, we tested targeted local level tactics through paid social media, street posters, direct mailers and local advertorial and PR. Based on results, we have a springboard to work from in 2023 and will continue to elevate the Raise brand. A huge thank-you to our wonderful partners JCDecaux, Sydney Airport and Foxtel for their ongoing support with in-kind media, allowing us to continue to build brand awareness and spread our message on a national level. Opposite page, left to right: Top row JCDecaux bus shelters, social media, 2022 Mentee Handbook; Middle row , our branding bright to life in our Clarence Street HQ, Recruitment Collateral; Bottom row Recruitment advertisement, JCDecaux screens at Sydney Airport, Guerilla recruitment advertising in Parramatta.
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