Editorial
Elevating Partnerships and Driving Value for THA Members:
Diageo’s commitment to F25 and beyond
Our pubs, bars and clubs sit at the heart of our communities and Australian culture. The joy of being able to connect with friends and family down at the ‘local’ is core to who we are, and Diageo is committed to supporting the local hospitality industry through an unwavering focus on driving growth and delivering value to THA members across Tasmania. At the heart of our strategy is always our customers and consumers. We want to further strengthen our partnership with THA members statewide so together we can elevate the in-venue experience for your patrons and support the commercial performance of your business.
A strengthened team to support your growth
To better serve THA members, Diageo has expanded our sales team across Victoria and Tasmania, with David Dicker recently joining as State Manager for VIC/TAS. David is a seasoned sales leader, having spent almost 13 years in state and national leadership roles at Tabcorp. His experience in fostering strong industry relationships makes him a valuable addition to Diageo, and his leadership will ensure that our team is well-positioned to support your business. David is joined by Field Sales Manager Lachlan Craven, who also brings extensive industry expertise and are backed by a team of passionate Business Development Managers based in Tasmania North: Poppy Hannan and South: Mark Bell, Supporting Tahnee Dalton who is off on Maternity Leave. Together, they are dedicated to making it as easy as possible for you to do business with us, while leveraging our portfolio of world-class brands to drive unique and memorable experiences for your patrons. Under our Managing Director Dan Hamilton, we’ve recently announced several new appointments to our executive leadership team including the permanent appointment of Nicole Dennis to Commercial Director and the creation of a new executive leadership role Head of Premix Growth with Jodi McLeod. These new executive leadership appointments are backed by the deep experience of our Head of Sales – On-Premise, Joel Mann and our Head of Sales – Field, Matt Arthur. With the addition of two Commercial Excellence teams that have been established – one focused on bottled spirits and the
other focused exclusively on the premix/RTD format – we have a robust and dedicated team that are ready to partner with you as we navigate the opportunities and challenges of the market, and deliver strong commercial outcomes for us all. F25 strategy: key focus areas for partnering and growth Our approach for F25 focuses on three main pillars to drive growth in the on-premise sector: making it easy for you to do business with us; unlocking more A&P support for localised activity and promotions; and helping your venue showcase the best possible consumer experience. 1. Increasing venue footfall We are committed to helping you attract more customers through strategic pre-occasion marketing and impactful activations designed to resonate with today’s consumers. 2. Elevating the beverage experience Today’s consumers are seeking quality and unique drink experiences, and we’re dedicated to helping your venue deliver. We’ll support you through staff training, cocktail menu support, tastings, and activations, ensuring that your staff are equipped to provide memorable service. Our premium offerings are designed to enhance the bar experience and encourage repeat visits. 3. Maximising venue profitability In a challenging market, our aim is to help your
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Tasmanian Hospitality Review Oct/Nov Edition
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